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基于复杂网络方法的重大突发公共事件公众舆情调查——以新冠肺炎疫情为例

Investigating the Public Sentiment in Major Public Emergencies Through the Complex Networks Method: A Case Study of COVID-19 Epidemic.

作者信息

Yang Guang, Wang Zhidan, Chen Lin

机构信息

School of Education Science, Jiangsu Normal University, Xuzhou, China.

出版信息

Front Public Health. 2022 Mar 29;10:847161. doi: 10.3389/fpubh.2022.847161. eCollection 2022.

Abstract

The main purpose of this study is to investigate what topic indicators correlate with public sentiment during "coronavirus disease 2019 (COVID-19) epidemic" and which indicators control the complex networks of the topic indicators. We obtained 68,098 Weibo, categorized them into 11 topic indicators, and grouped these indicators into three dimensions. Then, we constructed the complex networks model of Weibo's topics and examined the key indicators affecting the public's sentiment during the major public emergency. The results showed that "positive emotion" is positively correlated with "recordings of epidemic" and "foreign comparisons," while "negative emotion" is negatively correlated with "government image," "recordings of epidemic," and "asking for help online." In addition, the two vertexes of "recordings of epidemic" and "foreign comparisons" are the most important "bridges" which connect the government and the public. The "recordings of epidemic" is the main connection "hub" between the government and the media. In other words, the "recordings of epidemic" is the central topic indicator that controls the entire topic network. In conclusion, the government should publish the advance of the events through official media on time and transparent way and create a platform where everyone can speak directly to the government for advice and assistance during a major public emergency in the future.

摘要

本研究的主要目的是调查在“2019冠状病毒病(COVID-19)疫情”期间哪些主题指标与公众情绪相关,以及哪些指标控制主题指标的复杂网络。我们获取了68098条微博,将它们分为11个主题指标,并将这些指标归为三个维度。然后,我们构建了微博主题的复杂网络模型,并研究了在重大公共突发事件期间影响公众情绪的关键指标。结果表明,“积极情绪”与“疫情记录”和“国外比较”呈正相关,而“消极情绪”与“政府形象”、“疫情记录”和“在线求助”呈负相关。此外,“疫情记录”和“国外比较”这两个节点是连接政府和公众的最重要“桥梁”。“疫情记录”是政府与媒体之间的主要连接“枢纽”。换句话说,“疫情记录”是控制整个主题网络的核心主题指标。总之,政府应通过官方媒体及时、透明地公布事件进展,并在未来重大公共突发事件期间创建一个让每个人都能直接向政府建言献策和寻求帮助的平台。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/e0ed/9002016/0a552a63c47b/fpubh-10-847161-g0001.jpg

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