Center for Public Health Systems Science, Brown School, Washington University in St. Louis, 1 Brookings Drive, Campus, Box 1196, St. Louis, MO, 63130, USA.
Health Communication Research Laboratory, Brown School, Washington University in St. Louis, 1 Brookings Drive, Campus, Box 1196, St. Louis, MO, 63130, USA.
Subst Abuse Treat Prev Policy. 2022 Apr 22;17(1):29. doi: 10.1186/s13011-022-00450-w.
Tobacco control program leaders and their partners, who often present evidence to policymakers, can increase the use of evidence in program and policy development. However, up-to-date evidence from the scientific community about what works is slow to reach leaders. We describe efforts to understand and utilize tobacco control leaders' preferences for receiving evidence and report on resulting dissemination strategies, translational products, and outcomes.
This work is part of the Advancing Science and Practice in the Retail Environment (ASPiRE) Center, an interdisciplinary research center focused on understanding and evaluating tobacco retail policy. Participants were members of the ASPiRE Community Advisory Board (CAB), comprised of tobacco control leaders from 30 metropolitan areas representing all regions of the US plus nine representatives from leading national tobacco control organizations (N = 39). During meetings in February 2019 and October 2020, all CAB members were invited to participate in live polls consisting of six survey questions each. Questions addressed preferences for receiving scientific evidence and their anticipated use of ASPiRE translational products. Responses were analyzed descriptively and informed translational product development and communications with ASPiRE contact list members (N = 125). ASPiRE email and website interactions were tracked from March 2019 to May 2021 as a complementary indication of content use.
Response rates for 2019 and 2020 CAB meetings were 66% (n = 26) and 59% (n = 23), respectively. CAB members indicated preferences for email communication (33%) and webinars (31%), communications once per month (46%), and short-format documents (28%). In response, the team developed translational short-format products including case studies, fact sheets, and research briefs. On average, 52% (SD = 14%) of recipients opened the newsletter and 17% (SD = 9%) clicked a link within the newsletter. Overall, 95% of responding CAB members found the products useful and all responding CAB members reported using them to communicate evidence to policymakers, staff, and coalition members.
Our successful dissemination approach to making evidence more accessible and useable for tobacco control leaders could be adapted by researchers working with community partners to assess and respond to stakeholders' preferences for receiving evidence in other areas of health policy.
烟草控制项目的领导者及其合作伙伴通常向政策制定者展示证据，这可以增加在项目和政策制定中使用证据的比例。然而，科学界关于有效的措施的最新证据往往难以传达到领导者那里。我们描述了理解和利用烟草控制领导者对接收证据的偏好的努力，并报告了由此产生的传播策略、转化产品和结果。
这项工作是 Advancing Science and Practice in the Retail Environment (ASPiRE) 中心的一部分，该中心是一个跨学科研究中心，专注于理解和评估烟草零售政策。参与者是 ASPiRE 社区咨询委员会 (CAB) 的成员，该委员会由来自美国 30 个大都市区的烟草控制领导者组成，代表美国所有地区，外加来自 9 个主要国家烟草控制组织的 9 名代表（N=39）。在 2019 年 2 月和 2020 年 10 月的会议上，所有 CAB 成员都被邀请参加由六个调查问题组成的实时民意调查。这些问题涉及对接收科学证据的偏好以及他们对 ASPiRE 转化产品的预期使用。响应被描述性地分析，并为 ASPiRE 联系人列表成员的转化产品开发和沟通提供信息（N=125）。从 2019 年 3 月到 2021 年 5 月，ASPiRE 的电子邮件和网站互动被跟踪，作为内容使用的补充指示。
2019 年和 2020 年 CAB 会议的响应率分别为 66%（n=26）和 59%（n=23）。CAB 成员表示对电子邮件沟通（33%）和网络研讨会（31%）、每月一次的沟通（46%）和短篇格式文件（28%）的偏好。作为回应，该团队开发了转化短篇格式的产品，包括案例研究、情况说明书和研究简报。平均而言，52%（SD=14%）的收件人打开了时事通讯，17%（SD=9%）点击了时事通讯中的链接。总体而言，95%的回应 CAB 成员认为这些产品有用，所有回应的 CAB 成员都报告说他们使用这些产品向政策制定者、工作人员和联盟成员传达证据。
我们为使烟草控制领导者更容易获得和使用证据而成功的传播方法可以为与社区合作伙伴合作的研究人员所借鉴，以评估和响应其他卫生政策领域利益相关者对接收证据的偏好。
