College of Economics and Management, Huazhong Agricultural University, Wuhan, 430070, Hubei, China.
College of Urban and Environmental Sciences, Central China Normal University, Wuhan, 430070, Hubei, China.
Environ Sci Pollut Res Int. 2022 Sep;29(44):66259-66276. doi: 10.1007/s11356-022-20459-9. Epub 2022 May 2.
This paper explores the manufacturer's carbon emission reduction in the presence of network externalities and altruistic preferences. Existing literature mainly analyzes the impact of government regulations and firms' behavior characteristics on manufacturers' decisions, while little literature investigates the role of network externalities and altruistic preferences in promoting carbon emission reduction of manufacturers. Our results show that network externalities and altruistic preferences are conducive to improving manufacturers' profits and carbon emission reduction levels. However, we find that manufacturers' carbon emission reductions are more likely to be optimal without network externalities and altruistic preferences when the cost of low-carbon technologies is low, and consumer preferences are high. Interestingly, when the low-carbon technologies cost is high, the combined effect of network externalities and altruistic preferences is more favorable for manufacturers to implement carbon emission reductions. However, when the cost of low-carbon technologies is moderate, we find that the combined effect of network externalities and retailers' altruistic preferences does not always increase the level of carbon emission reductions. In addition, we also find that network externalities or altruistic preferences enhance manufacturers' ability to afford the costs of low-carbon technologies, which implies that manufacturers are more inclined to reduce carbon emissions compared to scenarios without network externalities and altruistic preferences.
本文探讨了存在网络外部性和利他偏好时制造商的碳减排问题。现有文献主要分析了政府法规和企业行为特征对制造商决策的影响，而很少有文献研究网络外部性和利他偏好在促进制造商碳减排方面的作用。我们的研究结果表明，网络外部性和利他偏好有利于提高制造商的利润和碳减排水平。然而，我们发现，当低碳技术成本较低且消费者偏好较高时，制造商在没有网络外部性和利他偏好的情况下更有可能实现最优的碳减排。有趣的是，当低碳技术成本较高时，网络外部性和利他偏好的综合效应对制造商实施碳减排更为有利。然而，当低碳技术成本适中时，我们发现网络外部性和零售商利他偏好的综合效应对碳减排水平的提升并不总是有利的。此外，我们还发现，网络外部性或利他偏好增强了制造商承担低碳技术成本的能力，这意味着与没有网络外部性和利他偏好的情况相比，制造商更倾向于减少碳排放。
