成年人接触不健康食品和饮料营销：澳大利亚、加拿大、墨西哥、英国和美国的多国研究。
Adults' Exposure to Unhealthy Food and Beverage Marketing: A Multi-Country Study in Australia, Canada, Mexico, the United Kingdom, and the United States.
机构信息
Centro de Investigación en Nutrición y Salud, Instituto Nacional de Salud Pública, Cuernavaca, Mexico.
School of Epidemiology and Public Health, Faculty of Medicine, University of Ottawa, Ottawa, Canada.
出版信息
J Nutr. 2022 Jun 13;152(Suppl 1):25S-34S. doi: 10.1093/jn/nxab449.
BACKGROUND
Food marketing increases product appeal, purchasing, and consumption, using diverse strategies and locations to reach consumers.
OBJECTIVES
The aim of this study was to examine differences in adults' self-reported exposure to various marketing strategies (brand and licensed characters, celebrities, and sponsorship of sports and cultural events) and locations (television, radio, and digital media) across 5 countries: Australia, Canada, Mexico, the United Kingdom, and the United States.
METHODS
We analyzed cross-sectional survey data on self-reported exposure to food marketing strategies and locations collected in 2018 by the International Food Policy Study. Participants (n = 21,678) aged ≥18 years completed an online survey. Exposures to unhealthy food marketing strategies and locations in the prior 30 days were self-reported. Regression models examined differences in marketing exposure and locations across countries.
RESULTS
The average number of unhealthy food marketing strategies to which participants reported being exposed ranged from 0.5 in the United Kingdom to 2.3 in Mexico. Self-reported exposure to strategies across all countries was highest for brand characters (32%), followed by licensed characters (22%). In total, the reported mean exposure of marketing locations was 1.6 in the prior month. Television was the most prevalent location (44%), followed by digital marketing (32%). Adjusted models indicated that the odds of reporting exposure to marketing strategies and marketing locations were higher for Mexico compared to the rest of the countries.
CONCLUSIONS
Adults report a variety of exposures to unhealthy food marketing in all countries, but exposure was highest in Mexico. Special attention should be paid to regulating marketing strategies, such as brand characters and licensed characters, and locations, such as television and digital marketing.
背景
食品营销通过各种策略和场所来吸引消费者，从而增加产品的吸引力、购买量和消费量。
目的
本研究旨在比较五个国家（澳大利亚、加拿大、墨西哥、英国和美国）成年人报告的各种营销策略（品牌和授权角色、名人和体育及文化活动赞助）和场所（电视、广播和数字媒体）的差异。
方法
我们分析了 2018 年国际粮食政策研究所进行的一项横断面调查，该调查收集了关于自我报告的食品营销策略和场所暴露的信息。参与者（n=21678）年龄≥18 岁，完成了在线调查。在过去 30 天内，参与者自我报告了对不健康食品营销策略和场所的暴露情况。回归模型分析了各国之间营销暴露和场所的差异。
结果
参与者报告的平均受到不健康食品营销策略的影响数量从英国的 0.5 个到墨西哥的 2.3 个不等。所有国家的参与者报告的品牌角色（32%）和授权角色（22%）的策略暴露率最高。总的来说，报告的过去一个月营销场所的平均暴露率为 1.6。电视是最常见的营销场所（44%），其次是数字营销（32%）。调整后的模型表明，与其他国家相比，墨西哥报告的营销策略和营销场所的暴露率更高。
结论
所有国家的成年人都报告了各种不健康的食品营销暴露，但在墨西哥最高。应特别关注监管品牌角色和授权角色等营销策略，以及电视和数字营销等场所。
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