van Hierden Yannick, Rundle-Thiele Sharyn, Dietrich Timo
Social Marketing @ Griffith, Griffith Business School, Griffith University, Nathan, QLD 4111, Australia.
Int J Environ Res Public Health. 2022 Apr 26;19(9):5248. doi: 10.3390/ijerph19095248.
Approximately 1 in 5 Australians experience a mental disorder every year, costing the Australian economy $56.7 billion per year; therefore, prevention and early intervention are urgently needed. This study reports the evaluation results of a social marketing pilot program that aimed to improve the well-being of young adults. The program aimed to help participants perform various well-being behaviors, including screen time reduction, quality leisure activities, physical activity, physical relaxation, meditation and improved sleep habits. A multi-method evaluation was undertaken to assess for the 19 program participants who paid to participate in the proof-of-concept program. Social Cognitive Theory was used in the program design and guided the evaluation. A descriptive assessment was performed to examine the proof-of-concept program. Considerations were given to participants' levels of program progress, performance of well-being behaviors, improvements in well-being, and program user experience. Participants who had made progress in the proof-of-concept program indicated improved knowledge, skills, environmental support and well-being in line with intended program outcomes. Program participants recommended improvements to achieve additional progress in the program, which is strongly correlated with outcome changes observed. These improvements are recommended for the proof-of-concept well-being program prior to moving to a full randomized control trial. This paper presents the initial data arising from the first market offerings of a theoretically mapped proof-of-concept and reports insights that suggest promise for approaches that apply Social Cognitive Theory in well-being program design and implementation.
每年约五分之一的澳大利亚人会经历精神障碍，这每年给澳大利亚经济造成567亿澳元的损失；因此，迫切需要预防和早期干预。本研究报告了一项旨在改善年轻人幸福感的社会营销试点项目的评估结果。该项目旨在帮助参与者养成各种有益健康的行为，包括减少屏幕使用时间、进行高质量的休闲活动、体育锻炼、身体放松、冥想以及改善睡眠习惯。对19名付费参与概念验证项目的项目参与者进行了多方法评估，以进行评估。该项目在设计中运用了社会认知理论并指导评估。进行了描述性评估以检验概念验证项目。考量了参与者的项目进展水平、有益健康行为的表现、幸福感的提升以及项目用户体验。在概念验证项目中取得进展的参与者表示，他们在知识、技能、环境支持和幸福感方面都有所改善，与项目预期成果相符。项目参与者建议进行改进，以便在项目中取得更多进展，这与观察到的结果变化密切相关。在进行全面的随机对照试验之前，建议对概念验证幸福项目进行这些改进。本文展示了理论映射概念验证首次市场推广产生的初始数据，并报告了一些见解，这些见解表明将社会认知理论应用于幸福项目设计和实施的方法具有前景。
