Johnson E A
Health Care Manage Rev. 1987 Winter;12(1):87-91.
Physician practices can be expanded through the formation of a hospital marketing committee for the medical staff. Such a committee could assist in establishing referral services, identifying locations for practices, assessing community needs, and assessing alternative delivery systems, as well as fulfilling other functions to increase medical staff visibility and improve performance.
通过为医务人员组建医院营销委员会，可以扩大医生的业务范围。这样的委员会可以协助建立转诊服务、确定业务地点、评估社区需求、评估替代医疗服务系统，以及履行其他职能，以提高医务人员的知名度并改善绩效。
