Faden R R
Health Educ Q. 1987 Spring;14(1):27-37. doi: 10.1177/109019818701400105.
Health communications campaigns are a major strategy used by governments to promote health. This article discusses key issues in the ethics of health communications campaigns, including the compatibility of health campaigns with the principle of respect for autonomy and how conflicts with this principle can be justified. Five potential justifications for state-sponsored health communications campaigns are reviewed: the public's health as an independent value; collective efficiency and majoritarian preferences; third party or state's interests; harm to the health of others; and countering the short-term contingencies of a market.
健康传播活动是政府用于促进健康的一项主要策略。本文讨论了健康传播活动伦理中的关键问题，包括健康活动与尊重自主性原则的兼容性，以及与该原则的冲突如何能够得到正当理由。文中审视了国家资助的健康传播活动的五种潜在正当理由：公众健康作为一种独立价值；集体效率和多数人的偏好；第三方或国家的利益；对他人健康的损害；以及应对市场的短期意外情况。
