Siegel K, Grodsky P B, Herman A
J Community Health. 1986 Winter;11(4):233-43. doi: 10.1007/BF01325119.
Until an effective treatment or vaccine for AIDS is developed, the principal strategy for controlling its spread will remain persuading at-risk and diseased populations to modify behaviors implicated in the transmission of the disease. In the case of homosexual and bisexual men the "risk-reduction" or "safe-sex" brochure has emerged as the most widely used public health intervention modality. While there has been a proliferation of such brochures, to date no systematic analysis of the content or potential efficacy of these materials has been undertaken. The authors carry out two kinds of analyses of a sample of risk-reduction brochures. First, these materials are characterized in terms of 13 characteristics related to their content, and style. Second, the extent to which they incorporate the elements of a standard model of health communication is assessed. Limitations of existing brochures are identified and the implications of the findings for the development of future materials are discussed.
在开发出有效的艾滋病治疗方法或疫苗之前，控制艾滋病传播的主要策略仍将是说服高危人群和患病群体改变与疾病传播相关的行为。对于同性恋和双性恋男性而言，“降低风险”或“安全性行为”手册已成为使用最为广泛的公共卫生干预方式。尽管此类手册大量涌现，但迄今为止尚未对这些材料的内容或潜在效果进行系统分析。作者对一份降低风险手册样本进行了两种分析。首先，根据与内容和风格相关的13个特征对这些材料进行了描述。其次，评估了它们纳入健康传播标准模式要素的程度。确定了现有手册的局限性，并讨论了研究结果对未来材料开发的影响。
