School of Management, Zhejiang University, Hangzhou, China.
Institute of Neuromanagement Science, Zhejiang University of Technology, Hangzhou, China.
Psych J. 2022 Oct;11(5):691-706. doi: 10.1002/pchj.543. Epub 2022 Jun 2.
Beauty premium permeates every aspect of life. However, whether females' roles, as proposers or as recipients/responders, have an influence on the marginal effect of beauty remains unclear and was explored in the current study. Dictator game and ultimate game were employed to investigate the effect of females' roles on beauty premium from males. Participants played against female recipients and proposers in Study 1. Linear regression models of social preferences with respect to female attractiveness showed a strongly positive marginal effect of beauty, and the effect was significantly higher when participants played against female recipients than female proposers. Study 2 with ultimate games only was conducted for further testing the effect of strategic behavior on beauty premium. A probabilistic method was established to handle issues on comparison between participants' behaviors as proposers and as recipients/responders. The results of these studies suggest that there are significant money forgone differences between females as proposers and as recipients/responders financially regardless of the strategy-or-not decision difference. All the findings indicate that the beauty premium varies with female roles.
美饰效应渗透于生活的方方面面。然而，女性在提议者或接受者/回应者角色中，对美貌的边际效应是否存在影响尚不清楚，本研究对此进行了探讨。本研究采用独裁者博弈和最后通牒博弈来考察女性角色对男性给予美貌溢价的影响。参与者在研究 1 中与女性接受者和提议者进行了博弈。关于女性吸引力的社会偏好线性回归模型显示，美貌具有很强的边际溢价效应，且当参与者与女性接受者博弈时，这种效应明显高于与女性提议者博弈时。研究 2 仅采用了最后通牒博弈，进一步检验了策略行为对美貌溢价的影响。建立了一种概率方法来处理参与者作为提议者和接受者/回应者的行为之间的比较问题。无论是否做出策略性决策，作为提议者和接受者/回应者的女性在经济上的金钱让渡差异显著。所有研究结果均表明，美貌溢价因女性角色而异。
