Wan Mustapa Wan Nurulasiah Binti, Hayat Naeem, Fazal Syed Ali, Al Mamun Abdullah, Salameh Anas A, Zainol Noor Raihani
UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia.
Global Entrepreneurship Research and Innovation Centre, Universiti Malaysia Kelantan, Kota Baharu, Malaysia.
Front Psychol. 2022 May 19;13:881086. doi: 10.3389/fpsyg.2022.881086. eCollection 2022.
Sustainable enterprises are essential for developing economies' progress and prosperity. Micro-enterprises (MEs) play an important role in creating jobs and actively participating in socioeconomic activities. However, little is known about how MEs use internal capabilities to achieve long-term success. This study explores the influence of the strategic orientations (i.e., sales, consumer, competitive, emotional, business, and networking) instigating the sustainability orientation. The sustainability orientation nurtures the sustainable performance of the MEs. The cross-sectional data collected from the 450 MEs with the structured interviews and samples were randomly selected from the list of MEs registered in seven districts of Kelantan, Malaysia. The collected data were analyzed with partial least square structural equation modeling (PLS-SEM). The data analysis discovered that the sale, consumer, competitive, and emotional orientation significantly impact the MEs' sustainable orientation. The business and networking orientations insignificantly facilitate the sustainable orientation among the samples. The MEs' sustainable orientation suggestively influences the sustainable performance among the MEs. Furthermore, the study analysis postulated a significant mediating effect of sustainable orientation among the orientations (sale, consumer, competitive, and emotional) on the MEs' sustainable performance. Our study offers a better understanding of the RBV in the MEs and brings significant empirical evidence to attain sustainable performance with the firm's level orientation for the MEs. The study brings forward the practical implication for business and policymakers that the MEs require internal and external support to align the business and networking orientation to harness the sustainable performance among the MEs. In the end, the study limitations and future research options are highlighted.
可持续企业对于发展中经济体的进步和繁荣至关重要。微型企业（MEs）在创造就业和积极参与社会经济活动方面发挥着重要作用。然而，对于微型企业如何利用内部能力实现长期成功却知之甚少。本研究探讨了激发可持续发展导向的战略导向（即销售、消费者、竞争、情感、商业和网络）的影响。可持续发展导向培育了微型企业的可持续绩效。通过结构化访谈从450家微型企业收集横断面数据，样本是从马来西亚吉兰丹七个地区注册的微型企业名单中随机选取的。收集到的数据采用偏最小二乘结构方程模型（PLS-SEM）进行分析。数据分析发现，销售、消费者、竞争和情感导向对微型企业的可持续发展导向有显著影响。商业和网络导向对样本中的可持续发展导向影响不显著。微型企业的可持续发展导向对微型企业的可持续绩效有显著影响。此外，研究分析假设可持续发展导向在（销售、消费者、竞争和情感）导向对微型企业可持续绩效的影响中起显著的中介作用。我们的研究有助于更好地理解微型企业中的资源基础观，并为微型企业在企业层面导向下实现可持续绩效提供重要的实证证据。该研究为企业和政策制定者提出了实际意义，即微型企业需要内部和外部支持，以调整商业和网络导向，从而在微型企业中发挥可持续绩效。最后，强调了研究的局限性和未来的研究方向。
