Lee Chaohsien, Wu Chihkang, Jong Din
Department of Tourism Management, Business Intelligence School, National Kaohsiung University of Science and Technology, Kaohsiung City, Taiwan.
Business Intelligence School, National Kaohsiung University of Science and Technology, Kaohsiung City, Taiwan.
Front Psychol. 2022 May 20;13:922211. doi: 10.3389/fpsyg.2022.922211. eCollection 2022.
Competitive advantage and core competency are the unique capabilities and assets of an organization to provide valuable products or services to customers, thus giving the organization a better competitive position in the market than its competitors. In addition, how to create a competitive advantage is also one of the main objectives of business strategy. Therefore, this study focuses on understanding the decisive factors in regional revitalization and the relationship between business strategy, strategic alliance, and alliance performance through small and medium enterprises (SMEs) in Taiwan. This study selected a sample of 220 SMEs in Taiwan that had participated in the SME regional revitalization counseling program. The results showed that competitive advantage, core competency and strategic alliance partner selection had significant effects on alliance performance. In addition, core competency had an indirect effect on alliance performance through strategic alliance partner selection. However, competitive advantage did not have a significant effect on strategic alliance partner selection. Finally, this study proposes management implications and practical suggestions for SMEs' competitive advantage, core competency, and alliance performance.
竞争优势和核心竞争力是一个组织的独特能力和资产，能够为客户提供有价值的产品或服务，从而使该组织在市场中比竞争对手处于更有利的竞争地位。此外，如何创造竞争优势也是企业战略的主要目标之一。因此，本研究聚焦于通过台湾的中小企业来理解区域振兴中的决定性因素以及企业战略、战略联盟和联盟绩效之间的关系。本研究选取了220家参与中小企业区域振兴咨询项目的台湾中小企业作为样本。结果表明，竞争优势、核心竞争力和战略联盟伙伴选择对联盟绩效有显著影响。此外，核心竞争力通过战略联盟伙伴选择对联盟绩效有间接影响。然而，竞争优势对战略联盟伙伴选择没有显著影响。最后，本研究针对中小企业的竞争优势、核心竞争力和联盟绩效提出了管理启示和实际建议。
