Bleeke J, Ernst D
Harv Bus Rev. 1991 Nov-Dec;69(6):127-35.
Global competition has paved the way to new corporate combinations--and opened up new pitfalls along the way. In "The Way to Win in Cross-Border Alliances," Joel Bleeke and David Ernst offer the unconventional lessons of their study of 49 cross-border alliances. For example, alliances between a weak and a strong company usually don't work; but fifty-fifty ownership of joint ventures actually improves decision making.
全球竞争为新的企业联合铺平了道路，同时也在这个过程中带来了新的隐患。在《跨境联盟的制胜之道》一书中，乔尔·布利克和大卫·恩斯特分享了他们对49个跨境联盟研究得出的不同寻常的经验教训。例如，强弱公司之间的联盟通常行不通；但合资企业各占50%的股权实际上能改善决策。
