Xi Z, Di X B, Nan Y, Zeng X Y, Xie H Y, Meng Z D, Liu S W, Xiao L
Tobacco Control Office, Chinese Center for Disease Control and Prevention, Beijing 100050, China.
Zhonghua Liu Xing Bing Xue Za Zhi. 2022 Jun 10;43(6):830-834. doi: 10.3760/cma.j.cn112338-20211130-00933.
To investigate the exposure to tobacco advertisements and promotions among Chinese adults aged 15 and above, identify the publicity channels and forms of tobacco advertising and promotion in 2010 and 2018, and implicate further tobacco control measures in China. A multistage, stratified, randomized cluster sampling design was used in 2010 and 2018 China Adult Tobacco Survey, with national representativeness. 13 354 and 19 376 permanent residents were selected in the 2010 and 2018 surveys. SAS 9.4 software was applied for data analysis, and all the data were weighted based on a complex sampling design. Rao Scott test was used for group comparison of a single factor. In 2010 and 2018, 19.61% and 18.14% of the survey respondents did see tobacco advertising and promotion. From 2010 to 2018, there was no significant change in the situation of tobacco advertisements and promotions. Among those who had gone to a cigarette shop, the proportion of seeing tobacco advertisements increased from 29.28% in 2010 to 43.28% in 2018. Among those who had seen tobacco advertisements on TV, the rate fell from 50.93% in 2010 to 28.58% in 2018. Among those who had gone to movie theaters, the proportion of seeing tobacco advertisements increased from 2.17% in 2010 to 9.89% in 2018. Among those who had used the Internet, the proportion of seeing tobacco advertisements online rose from 19.20% in 2010 to 42.30% in 2018. In terms of tobacco promotion, the percentages of people who had seen tobacco promotions, cigarette price discounts, cigarette discount coupons, gifts, and other preferential activities in various places in the past 30 days were 4.99% 9.30%, 0.78% 4.09%, 0.04% 0.33% and 0.98% 3.33% in 2010 and 2018, respectively (<0.001). Tobacco advertising and promotion are still prevalent in China, with no significant change in 2010 and 2018. Tobacco advertising and promotion have been with the constant changes and development of media platforms. It is necessary to improve the implementation of relevant policies, comprehensively ban tobacco advertisements and promotions, and strengthen the supervision of ads and promotions.
为调查15岁及以上中国成年人接触烟草广告和促销的情况，确定2010年和2018年烟草广告和促销的宣传渠道及形式，并探讨中国进一步的控烟措施。2010年和2018年的中国成人烟草调查采用了多阶段、分层、随机整群抽样设计，具有全国代表性。2010年和2018年的调查分别选取了13354名和19376名常住人口。使用SAS 9.4软件进行数据分析，所有数据均根据复杂抽样设计进行加权。采用Rao Scott检验进行单因素组间比较。2010年和2018年，分别有19.61%和18.14%的调查对象看到过烟草广告和促销。从2010年到2018年，烟草广告和促销的情况没有显著变化。在去过卷烟店的人群中，看到烟草广告的比例从2010年的29.28%上升到2018年的43.28%。在看过电视上烟草广告的人群中，这一比例从2010年的50.93%降至2018年的28.58%。在去过电影院的人群中，看到烟草广告的比例从2010年的2.17%上升到2018年的9.89%。在使用过互联网的人群中，在网上看到烟草广告的比例从2010年的19.20%上升到2018年的42.30%。在烟草促销方面，2010年和2018年在过去30天内，在各地看到过烟草促销、香烟价格折扣、香烟折扣券、礼品及其他优惠活动的人群比例分别为4.99%、9.30%、0.78%、4.09%、0.04%、0.33%以及0.98%、3.33%（<0.001）。烟草广告和促销在中国仍然普遍存在，2010年至2018年无显著变化。烟草广告和促销随着媒体平台的不断变化和发展而变化。有必要加强相关政策的执行力度，全面禁止烟草广告和促销，并加强对广告和促销活动的监管。
