Pourkarim Mohammadreza, Nayebzadeh Shahnaz, Alavian Seyed Moayed, Hataminasab Seyyed Hassan
Department of Management, Yazd Branch, Islamic Azad University, Yazd P.O. Box 89195/155, Iran.
Middle East Liver Diseases (MELD) Center, Tehran P.O. Box 14155/3651, Iran.
Pathogens. 2022 May 29;11(6):626. doi: 10.3390/pathogens11060626.
New technologies are supported by the global implementation of the internet. These improvements have deeply affected various disciplines of sciences and consequently changed services such as daily business, particularly health sectors. Innovative digital marketing strategies utilize the channels of social media and retrieved user data to analyze and improve relevant services. These multidisciplinary innovations can assist specialists, physicians and researchers in diagnostic, prophylaxis and treatment issues in the health sector. Accordingly, compared to recent decades, health decision makers are more accurate and trustful in defining new strategies. Interestingly, using social media and mobile health apps in current pandemics of SARS-CoV-2 could be an important instance of the key role of these platforms at the local and global level of health policies. These digital technologies provide platforms to connect public health sectors and health politicians for communicating and spreading relevant information. Adding influencers and campaigns to this toolbox strengthens the implementation of public health programs. In 2016, the WHO adopted a global program to eliminate viral hepatitis by 2030. Recent constructive measures that have been used in the battle against COVID-19 could be adopted for the elimination of viral hepatitis program. The presented evidence in our narrative review demonstrates that the application of digital marketing tools to create campaigns on social media, armed with professional influencers, can efficiently consolidate this program. The application of different strategies in using these popular tools will raise the public awareness about viral hepatitis. Subsequently, the availability of an effective vaccine for HBV and antiviral medication for HCV can motivate the audience to take steps towards prophylaxis and screening methods against these infectious illnesses. The encouragement of health policy makers to apply digital communication technologies and comprehensive roadmaps to implement this global program will certainly decrease the burden of viral hepatitis worldwide.
新技术得到互联网全球普及的支持。这些进步深刻影响了各个科学学科，进而改变了日常业务等服务，尤其是卫生部门。创新的数字营销策略利用社交媒体渠道和检索到的用户数据来分析和改进相关服务。这些多学科创新可以在卫生部门的诊断、预防和治疗问题上帮助专家、医生和研究人员。因此，与最近几十年相比，卫生决策者在制定新战略时更加准确和可靠。有趣的是，在当前的SARS-CoV-2大流行中使用社交媒体和移动健康应用程序可能是这些平台在地方和全球卫生政策层面发挥关键作用的一个重要例子。这些数字技术提供了连接公共卫生部门和卫生政策制定者以交流和传播相关信息的平台。在这个工具包中加入有影响力的人和活动可以加强公共卫生项目的实施。2016年，世界卫生组织通过了一项到2030年消除病毒性肝炎的全球计划。最近在抗击COVID-19斗争中采用的建设性措施可用于消除病毒性肝炎计划。我们叙述性综述中给出的证据表明，应用数字营销工具在社交媒体上开展有专业有影响力的人参与的活动，可以有效地巩固该计划。在使用这些流行工具时应用不同策略将提高公众对病毒性肝炎的认识。随后，有有效的乙肝疫苗和丙肝抗病毒药物可供使用，可以促使受众采取针对这些传染病的预防和筛查措施。鼓励卫生政策制定者应用数字通信技术和全面的路线图来实施这一全球计划，肯定会减轻全球病毒性肝炎的负担。
