Nell Hodgson Woodruff School of Nursing, Emory University, Atlanta, GA, USA.
Center for Community Practice, University of Rochester, Rochester, NY, USA.
BMC Public Health. 2022 Jun 25;22(1):1255. doi: 10.1186/s12889-022-13564-4.
Black women in college are disproportionately affected by HIV, but have not been a population of focus for HIV prevention campaigns. This study used content from a preexisting HIV media campaign to assess its relevancy and acceptability among Black women in college.
Media viewing and listening sessions were convened with Black women enrolled at an HBCU (n = 10) using perception analyzer technology-hardware and software tools that are calibrated to gather and interpret continuous, in-the-moment feedback. Matched pre-and-post-test responses from focus groups were obtained from the perception analyzer data. Descriptive statistics and t-tests were used to characterize the data.
Students were more likely to personally identify with media content that included profound statements, along with memorable people and actors [95% CI: 1.38, 2.27]. In over half of the vignettes, participants reported that content representing students' society, culture, or interests was missing.
HIV prevention media campaigns may offer potential in increasing HIV awareness and risk perceptions; further research is needed to evaluate optimal content tailoring for both cultural and climate relevancy.
大学中的黑人女性受到 HIV 的不成比例影响，但她们并不是 HIV 预防运动的关注重点。本研究使用现有 HIV 媒体宣传活动的内容来评估其在大学生黑人女性中的相关性和可接受性。
利用感知分析器技术——一种经过校准的硬件和软件工具，召集了在 HBCU 注册的黑人女性参加媒体观看和收听会议，以收集和解释持续的即时反馈。从感知分析器数据中获得了焦点小组的匹配前后测试响应。使用描述性统计和 t 检验来描述数据。
学生更有可能认同包含深刻陈述、令人难忘的人和演员的媒体内容[95%置信区间：1.38，2.27]。在一半以上的小插曲中，参与者报告说，代表学生的社会、文化或兴趣的内容缺失了。
HIV 预防媒体宣传活动可能有助于提高 HIV 意识和风险认知；需要进一步研究，以评估文化和气候相关性的最佳内容定制。
