Moving the stakeholder journey forward.

Though the customer journey (CJ) is gaining traction, its limited focus overlooks the dynamics characterizing stakeholders' (e.g., employees'/suppliers') journeys, thus calling for an extension to the (SJ). Addressing this gap, we advance the SJ, which covers stakeholder's journey with the firm. We argue that firms' consideration of the SJ, defined as , , enhances their stakeholder relationship management and performance outcomes. We also view the SJ in a network of intersecting journeys that are characterized by interdependence theory's structural tenets of stakeholder control, covariation of interest, mutuality of dependence, information availability, and temporal journey structure, which we view to impact stakeholders' journey-based engagement and experience, as formalized in a set of Propositions. We conclude with theoretical (e.g., further research) and practical (e.g., SJ design/management) implications.