Media and Communications College of Weifang University, Weifang 261000, China.
J Environ Public Health. 2022 Jun 18;2022:3440217. doi: 10.1155/2022/3440217. eCollection 2022.
In order to solve the problem of news communication innovation in the financial media environment, meet the update needs of news communication in the financial media environment, and make up for the shortcomings of the application of emerging media technologies in news communication, it is necessary to improve people's attention to news communication. With the advent of the era of integrated media, the application of emerging media technologies such as data news and robot news to the field of news communication has shaken the status of TV news in communication and affected its news production mode, but it will not replace traditional news, become the "forced mechanism" of traditional news production reform, and boost its reform and promotion. According to the social survey of 100 people, it is found that 88 people believe that under this competition mode, the development and challenges of TV livelihood news coexist. As Yu Guoming, a professor at Renmin University of China, said, "people's livelihood news is in the process of becoming a butterfly." TV people's livelihood news practitioners should reshape their news ideals and establish Internet thinking to face the ever-changing communication ecological environment. From channel expansion to content integration, from serving users to public opinion guidance, we are committed to building a new mainstream media with the guidance of traditional TV media, content advantages, equal communication, real-time interaction, and distinctive personality of new media. Only in this way can we obtain enough voice and influence in the highly competitive media environment.
为了解决金融媒体环境下新闻传播创新的问题，满足金融媒体环境下新闻传播的更新需求，弥补新兴媒体技术在新闻传播应用中的不足，有必要提高人们对新闻传播的关注度。随着融媒体时代的到来，数据新闻、机器人新闻等新兴媒体技术在新闻传播领域的应用，撼动了电视新闻在传播中的地位，影响了其新闻制作模式，但不会取代传统新闻，成为传统新闻制作改革的“强制机制”，并推动其改革和推广。通过对 100 人的社会调查发现，88 人认为在这种竞争模式下，电视民生新闻的发展与挑战并存。正如中国人民大学教授喻国明所说，“民生新闻正在经历化蝶的过程”。电视民生新闻从业者应重塑新闻理想，树立互联网思维，面对瞬息万变的传播生态环境。从渠道拓展到内容整合，从服务用户到舆论引导，致力于打造以传统电视媒体为指导、内容优势、平等交流、实时互动、新媒体鲜明个性的新型主流媒体。只有这样，我们才能在竞争激烈的媒体环境中获得足够的话语权和影响力。
