Rural residents' pro-environmental behavior plays a critical role in rural environmental governance. This paper examines how the perception of government environmental information disclosure (EID) can promote rural residents' pro-environmental behavior (PEB) using a questionnaire survey. Using Zhejiang province of China as a case study, we designed a four-stage mixed sampling method, which yielded 783 valid responses. We used ordinary least squares (OLS), an ordinal logit model and a mediation effect model to draw our conclusions. The results indicated that the EID had a positive impact on the PEB of rural residents. It is also evident that personal environmental concerns (PECs) play a partially mediating role between EID and PEB. Moreover, the impact of EID on PEB is heterogeneous in terms of residents' age and workplace. This research contributes to insights into the promotion of guiding rural residents' PEB and improving ecological environment management.