School of Business Administration, Tourism College of Zhejiang, Hangzhou 311231, China.
Zhejiang Academy of Culture & Tourism Development, Hangzhou 311231, China.
Int J Environ Res Public Health. 2022 Dec 9;19(24):16566. doi: 10.3390/ijerph192416566.
Residents' environmental citizenship behavior is essential to the environmental protection and sustainable development of rural destinations. However, previous research with regards to environmental citizenship behavior has focused on an employee perspective, rather than a resident one. Through the theoretical lens of the Stimulus-Organism-Response (SOR) model, our research examined how perceived environmental CSR (ECSR) contributes to residents' environmental citizenship behavior, with resident-environment relationship quality acting as the organism. Data collected from a Chinese rural destination were analyzed with a structural equation modeling approach. Results indicate that: (1) perceived ECSR directly and positively influences residents' environmental citizenship behavior; (2) relationship quality variables (i.e., environmental identification and environmental commitment) directly and positively affect residents' environmental citizenship behavior; (3) environmental identification directly and positively affects environmental commitment; (4) relationship quality variables positively mediate the effect of perceived ECSR on residents' environmental citizenship behavior. The current research complements existing tourism literature on environmental citizenship behavior with a focus on perceived ECSR and relationship quality from the aspect of residents in rural destinations. The findings also provide some practical implications that potentially facilitate the adoption of environmental citizenship behavior among residents for sustainable destination management.
居民的环境公民行为对于农村目的地的环境保护和可持续发展至关重要。然而，之前关于环境公民行为的研究主要关注员工视角，而不是居民视角。本研究通过刺激-机体-反应（SOR）模型的理论视角，考察了感知环境企业社会责任（ECSR）如何促进居民的环境公民行为，居民-环境关系质量作为机体。本研究采用结构方程建模方法，对中国农村目的地收集的数据进行了分析。结果表明：（1）感知 ECSR 直接正向影响居民的环境公民行为；（2）关系质量变量（即环境认同和环境承诺）直接正向影响居民的环境公民行为；（3）环境认同直接正向影响环境承诺；（4）关系质量变量正向中介感知 ECSR 对居民环境公民行为的影响。本研究通过农村目的地居民感知 ECSR 和关系质量的视角，补充了现有关于环境公民行为的旅游文献。研究结果还提供了一些实际意义，有助于促进居民采取环境公民行为，以实现可持续的目的地管理。
