Large irides enhance the facial attractiveness of Japanese and Chinese women.

Since large eyes are often perceived to enhance facial attractiveness, many individuals are motivated to change their eyes' appearance. Colored contact lenses are often used by young women to darken the limbal rings of their irides, to increase their facial attractiveness. Among Westerners, wearing contact lenses with limbal rings enhances facial attractiveness; a similar effect might exist for East Asians whose irides are darker; although, the mechanism underlying these preferences in Westerners and East Asians might differ. In this study, we investigated whether larger irides increased the attractiveness of Japanese and Chinese women, and whether this effect was accompanied by changes in perceived friendliness or youthfulness. We manipulated eye size by enlarging only the iris or the whole eye, and asked participants to rate face stimuli in terms of facial attractiveness, friendliness, and youthfulness. We found that larger irides enhanced not only attractiveness but also perceived youthfulness and friendliness, and that there was a significant correlation between attractiveness and friendliness. Further, iris-enlarged faces were perceived as more attractive even when the iris was originally dark, as enlarged dark irides were confused with dilated pupils, which are often perceived as a sign of attraction.