Kang Hyunjin, Kim Ki Joon, Wang Sai
Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore.
Department of Media and Communication, City University of Hong Kong, Kowloon, Hong Kong SAR, China.
Front Psychol. 2022 Jun 28;13:883110. doi: 10.3389/fpsyg.2022.883110. eCollection 2022.
The advent of artificial intelligence (AI) and the Internet of Things (IoT) has revolutionized user experience with objects. can perform social roles and convey persuasive messages to users, posing an important research question for communication and human-computer interaction researchers: Bridging the reactance theory and the computers are social actors paradigm, this study focuses on how power dynamics are shaped in human-IoT interactions and its implications on persuasion. Specifically, the study examines the effects of the social role assigned to the IoT mobile app agent and the scope of IoT controlled by the app on users' perceived power and subsequent persuasive outcomes. The results reveal that when the mobile IoT app is for controlling a smart home, the servant (vs. companion) agent elicits greater perceived power over IoT for users, leading to less threat-to-freedom and better persuasive outcomes, including attitude, intention, and actual behavior. However, such a difference is not observed when the mobile app is for controlling a single smart device (i.e., smart fridge). The study findings offer valuable implications for communication practitioners interested in using IoT as a persuasive tool.
人工智能（AI）和物联网（IoT）的出现彻底改变了用户与物体的交互体验。物联网可以扮演社会角色并向用户传达有说服力的信息，这给传播和人机交互研究人员提出了一个重要的研究问题：本研究将反抗理论与“计算机即社会行为体”范式相结合，重点关注在人与物联网的交互中权力动态是如何形成的，以及它对说服的影响。具体而言，该研究考察了分配给物联网移动应用程序代理的社会角色以及该应用程序控制的物联网范围对用户感知权力和后续说服效果的影响。结果表明，当移动物联网应用程序用于控制智能家居时，仆人（相对于同伴）代理会让用户对物联网产生更大的感知权力，从而减少对自由的威胁，并产生更好的说服效果，包括态度、意图和实际行为。然而，当移动应用程序用于控制单个智能设备（即智能冰箱）时，并未观察到这种差异。该研究结果为有兴趣将物联网用作说服工具的传播从业者提供了有价值的启示。
