Department of Distribution Management, National Chin-Yi University of Technology, Taichung 41170, Taiwan.
Int J Environ Res Public Health. 2022 Jul 17;19(14):8688. doi: 10.3390/ijerph19148688.
Due to the beautiful rural scenery, rural tourism has gradually become a popular trend as affected by urbanization in Taiwan. The purpose of this study is to develop an objective and systematic evaluation model for homestay selection in Taiwan. Specifically, this study combines three fuzzy multiple-criteria decision-making (FMCDM) methods of means-end chain (MEC), fuzzy decision making and trial evaluation laboratory (FDEMATEL), and fuzzy analytic hierarchy process (FAHP). First, we use MEC to obtain important factors for homestay travelers to choose homestays, then we extract key influencing factors by FDEMATEL method, and finally, we rank these factors in importance by FAHP to provide travelers and managers with a reference. In addition, this study combines fuzzy theory to avoid the bias caused by human subjective judgment, so as to solve the problem of objectivity in the selection and evaluation model of homestay criteria. According to the results of our case studies, a clean environment, professional service staff, safe facilities and beautiful buildings are the key factors for consumers to choose homestays. The results of this study can provide a reference for homestay managers to understand the priorities of travelers and optimize customer service in Taiwan.
由于台湾城市化的影响，乡村风光优美，乡村旅游逐渐成为一种流行趋势。本研究旨在为台湾民宿选择开发一个客观系统的评价模型。具体来说，本研究结合了三种模糊多准则决策（FMCDM）方法，即手段-目的链（MEC）、模糊决策和试验评估实验室（FDEMATEL）以及模糊层次分析法（FAHP）。首先，我们使用 MEC 方法获得民宿旅行者选择民宿的重要因素，然后通过 FDEMATEL 方法提取关键影响因素，最后通过 FAHP 对这些因素进行重要性排序，为旅行者和管理者提供参考。此外，本研究结合模糊理论，避免了人为主观判断造成的偏差，从而解决了民宿标准选择和评价模型的客观性问题。根据案例研究的结果，干净的环境、专业的服务人员、安全的设施和美丽的建筑是消费者选择民宿的关键因素。本研究的结果可以为民宿管理者了解旅行者的优先事项和优化台湾的客户服务提供参考。
