Zhou Xiaorui, Wang Yanan, Ma Pingping
Faculty of Business, Guilin University of Technology, Guilin, China.
Front Psychol. 2022 Aug 11;13:940345. doi: 10.3389/fpsyg.2022.940345. eCollection 2022.
Guilin rural homestays are an important support for rural tourism destinations, serving not only as accommodation but also as a representative of the local culture of the town. To improve satisfaction with rural homestays among tourists, enhance destination attractiveness, and better meet tourist demands for accommodation conditions, this study combines literature and network text analysis to construct an evaluation index system for Guilin rural homestay tourist satisfaction. The data collected by a questionnaire survey based on importance-performance analysis (IPA) are analyzed. The results show that actual tourist satisfaction with the experience in the 21 indexes is lower than the pre-consumption expectation, due to the imperfect facilities, lack of special service development, relative optimization of basic road construction, and the need for improvement in the internal and external environment, among other factors. Through the improvement of the above factors, the satisfaction of tourists to the rural homestay can be improved.
桂林乡村民宿是乡村旅游目的地的重要支撑，不仅提供住宿，还代表着城镇的地方文化。为提高游客对乡村民宿的满意度，增强目的地吸引力，更好地满足游客对住宿条件的需求，本研究结合文献和网络文本分析，构建了桂林乡村民宿游客满意度评价指标体系。对基于重要性-绩效分析（IPA）的问卷调查收集的数据进行了分析。结果表明，由于设施不完善、缺乏特色服务开发、基本道路建设相对优化以及内外环境有待改善等因素，游客对21项指标体验的实际满意度低于消费前预期。通过改善上述因素，可以提高游客对乡村民宿的满意度。
