Research and Development, Australian Red Cross Lifeblood, Melbourne, Victoria, Australia.
School of Psychology, The University of Queensland, St Lucia, Queensland, Australia.
Transfusion. 2022 Oct;62(10):2077-2085. doi: 10.1111/trf.17053. Epub 2022 Aug 4.
Blood collection agencies (BCAs) worldwide are continuously looking to improve recognition, reward, and incentive (RRI) policies to optimize the recruitment and retention of blood donors. However, given the inconsistent categorization and variety of strategies available, there is a need for a theoretically informed and empirically supported framework to guide RRI research and policy development.
Survey data from 1028 voluntary nonremunerated whole blood and plasma donors in Australia was used to validate a theorized RRI typology based on distinctions between the level of congruency with the act of donating blood (congruent vs. incongruent), visibility of acknowledgment (public vs. private), benefits provided (self vs. other), and likely reinforcement schedule (fixed vs. variable).
A six-factor solution met all statistical criteria and was most consistent with a priori theoretical underpinnings. The factors were labeled (i) deal promotion, (ii) loyalty program, (iii) BCA token, (iv) health check, (v) charity donation, and (vi) travel compensation.
This typology provides researchers with a standardized theoretical and conceptual framework to organize and synthesize findings from the existing literature and help BCAs develop RRI policies that are likely to be successful. We present a future research agenda across and within the RRI strategies.
全球各地的血液采集机构（BCAs）一直在努力完善认可、奖励和激励（RRI）政策，以优化招募和保留献血者。然而，鉴于现有的策略存在不一致的分类和多样性，需要一个有理论依据和经验支持的框架来指导 RRI 的研究和政策制定。
利用来自澳大利亚 1028 名志愿无偿全血和血浆献血者的调查数据，验证了一种基于与献血行为一致性程度（一致与不一致）、承认的可见性（公开与私下）、提供的利益（自我与他人）以及可能的强化时间表（固定与可变）的理论化 RRI 分类法。
一个满足所有统计标准的六因素解决方案最符合先验理论基础。这些因素分别标记为 (i) 交易促销、(ii) 忠诚计划、(iii) BCA 代币、(iv) 健康检查、(v) 慈善捐赠和 (vi) 旅行补偿。
该分类法为研究人员提供了一个标准化的理论和概念框架，用于组织和综合现有文献中的发现，并帮助 BCAs 制定可能成功的 RRI 政策。我们提出了跨和在 RRI 策略内的未来研究议程。
