Research and Development, The Australian Red Cross Lifeblood, Melbourne, Victoria, Australia.
School of Psychology, The University of Queensland, St Lucia, Queensland, Australia.
Transfusion. 2020 Jul;60(7):1454-1462. doi: 10.1111/trf.15806. Epub 2020 Apr 27.
The aim of this study was to understand Australian donors' and nondonors' orientations toward 13 noncash incentives for blood and plasma donation and the associations between orientations and intention to donate (nondonors) and subsequent donation (donors).
A survey of 1028 donors and 1201 nondonors was conducted online and by telephone. Donors were randomly selected from the Australian Red Cross Lifeblood donor panel; nondonors were selected from randomly generated fixed line and mobile telephone numbers across Australia. Incentives were chosen to reflect a wide array of possible noncash incentives that might be introduced by blood donation organizations (BDOs). Differences between donors and nondonors, as well as other subgroups, were investigated.
Orientations toward most types of incentives were positive or neutral. No significant differences were observed between incentive orientations for whole blood versus plasma donations. Many subgroup differences were small but statistically significant. There were mostly small, positive, significant associations between nondonors' intention to donate and orientations toward noncash incentives; there were mostly no significant associations between donors' orientations and subsequent donation behaviors.
The findings from this study suggest that BDOs that wish to trial noncash incentives in voluntary nonremunerative systems can be confident that neither donors nor potential donors will react negatively. They also indicate that BDOs have some flexibility in deciding which incentives to trial.
本研究旨在了解澳大利亚献血者和非献血者对 13 种非现金献血激励措施的态度，以及这些态度与献血意愿（非献血者）和随后的献血（献血者）之间的关联。
对 1028 名献血者和 1201 名非献血者进行了在线和电话调查。献血者是从澳大利亚红十字会生命血库献血者小组中随机选择的；非献血者是从澳大利亚各地随机生成的固定电话和移动电话号码中选择的。激励措施的选择反映了血液捐赠组织（BDO）可能引入的广泛的非现金激励措施。研究了献血者和非献血者之间以及其他亚组之间的差异。
大多数类型的激励措施的态度都是积极或中立的。全血与血浆捐赠的激励措施取向没有显著差异。许多亚组差异很小但具有统计学意义。非献血者的献血意愿与非现金激励措施的取向之间存在着小而积极的显著关联；而献血者的取向与随后的献血行为之间则没有显著关联。
本研究的结果表明，希望在自愿非补偿性系统中试行非现金激励措施的 BDO 可以放心，无论是献血者还是潜在的献血者都不会做出负面反应。它们还表明，BDO 在决定试行哪些激励措施方面具有一定的灵活性。
