Division of Health Services Research, Cedars-Sinai, Los Angeles, California, USA.
Department of Medicine, Cedars-Sinai, Los Angeles, California, USA.
Am J Gastroenterol. 2022 Aug 1;117(8):1320-1323. doi: 10.14309/ajg.0000000000001825. Epub 2022 May 5.
To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media.
Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested.
We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question.
We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.
在社交媒体上广泛传播 5 段以患者为中心的炎症性肠病教育视频，供患者及其家属和朋友观看。
根据在线行为，逐步确定相关社交媒体用户。针对每个视频，我们测试了 2 种不同的配套文本。
我们触达了 420 万社交媒体用户，其中有 320302 人至少观看了视频的 50%。与提出开放式问题相比，简短描述可获得更高的观看率。
我们展示了通过社交媒体大规模传播健康相关教育视频的可行性。我们的研究结果可为未来的在线教育内容传播方法提供信息。
