Qinhuangdao Vocational and Technical College, No. 90, Lianfengbei Road Beidaihe District, Qinhuangdao, Hebei 066100, China.
Langfang Normal University, No. 100 Aiminxidao, Langfang, Hebei 065000, China.
Comput Intell Neurosci. 2022 Aug 3;2022:7113456. doi: 10.1155/2022/7113456. eCollection 2022.
In recent years, under the background of the national development strategy of rural revitalization, rural tourism has become a new way of tourism. With the upsurge of rural tourism, there has also been a wave of "homestay fever" across the country. Country house tourism is a personalized rural tourism method that has emerged with the development of our country's tourism industry in recent years. However, in the context of the surge in the number of homestays in rural tourism destinations, homogeneous competition, simple replication, low-price competition, and other quality development problems have become increasingly prominent. In order to realize the high-quality development of country houses and meet the differentiated needs of customers, it is necessary to explore the dimensions of tourists' perceived value of country houses from the perspective of tourists, to study the gap between tourists' expectations and actual perceptions, and from the perspective of tourists' value perception to make suggestions for improvement. This paper takes the theory of customer perceived value as the theoretical basis, and on the basis of referring to the relevant literature, combined with the actual situation of the homestay in Luci Village, to construct an index system of the perceived value of tourists in the country house. Use IPA (Importance-Performance Analysis) to identify the difference between the actual performance and expected importance of tourists' perceived value, use questionnaires and statistical software to analyze the difference in guest satisfaction and importance, and put forward key improvement goals to improve the quality of homestay development in the future. The effectiveness of the method proposed in this paper is verified through the case of a country house in Luci Village, Tonglu County.
近年来，在国家乡村振兴发展战略背景下，乡村旅游成为旅游的新方式。随着乡村旅游的兴起，全国各地也掀起了一股“民宿热”。乡村民宿旅游是近年来随着我国旅游业的发展而出现的一种个性化乡村旅游方式。然而，在乡村旅游目的地民宿数量激增的背景下，同质化竞争、简单复制、低价竞争等质量发展问题日益突出。为了实现民宿的高质量发展，满足游客的差异化需求，有必要从游客的角度探讨游客对民宿的感知价值维度，研究游客期望与实际感知之间的差距，并从游客的价值感知角度提出改进建议。本文以顾客感知价值理论为理论基础，在参考相关文献的基础上，结合 Luci 村民宿的实际情况，构建了游客对民宿感知价值的指标体系。运用 IPA（重要性-绩效分析）来识别游客感知价值的实际表现和预期重要性之间的差异，利用问卷和统计软件来分析游客满意度和重要性的差异，并提出关键的改进目标，以提高民宿未来的发展质量。通过对桐庐县 Luci 村民宿的案例分析，验证了本文所提出方法的有效性。
