University of Pennsylvania, USA; CESifo, Munich, Germany.
University of Amsterdam, the Netherlands.
Curr Opin Psychol. 2022 Oct;47:101426. doi: 10.1016/j.copsyc.2022.101426. Epub 2022 Jul 16.
Achieving successful and long-lasting behavior change via nudging comes with challenges. This is particularly true when choice architects attempt to change behavior that is collectively harmful but individually beneficial, such as dishonesty. Here, we introduce the concept of "meta-nudging" and illustrate its potential benefits in the context of promoting honesty. The meta-nudging approach implies that instead of nudging end-users directly, one would nudge them indirectly via "social influencers." That is, one can arguably achieve better success by changing the behavior of those who have the ability to enforce other's behavior and norm adherence. We argue that this represents a promising new behavior change approach that helps overcome some of the challenges that the classical nudging approach has faced. We use the case of nudging honesty to develop the theoretical foundation of meta-nudging and discuss avenues for future work.
通过推动实现成功且持久的行为改变存在挑战。当选择架构师试图改变集体有害但个人有益的行为时，例如不诚实，情况尤其如此。在这里，我们介绍了“元推动”的概念，并说明了其在促进诚实方面的潜在好处。元推动方法意味着，与其直接推动最终用户，不如通过“社会影响者”间接地推动他们。也就是说，通过改变那些有能力执行他人行为和规范遵守的人的行为，人们可以说可以取得更好的成功。我们认为，这代表了一种有前途的新行为改变方法，可以帮助克服经典推动方法所面临的一些挑战。我们使用推动诚实的案例来发展元推动的理论基础，并讨论未来工作的途径。
