Islamic Azad University, Environmental Science Research Center, Agricultural Department, Islamshahr, Iran.
Islamic Azad University, Integrated Cropping Research Center, Agricultural Department, Islamshahr, Iran.
Braz J Biol. 2022 Aug 15;84:e263971. doi: 10.1590/1519-6984.263971. eCollection 2022.
Many countries have encountered coronavirus pandemic crisis around the world. Through the outbreak of this disease in Iran, preventive plans have been implemented to break the chain of the disease infection. These measures in the economic sector have affected supply, production and demand, and to some extent have led to the partial or complete closure of some businesses and occupations. In the context, it seems that innovative an "innovation capacity" infrastructure measures and turning to innovation in this crisis can be a strategy to moderate and optimize the situation. This study tries to design concepts of the fisheries firms' innovation capacity model in the context of the COVID-19 pandemic crisis. After collecting data, they were analyzed using SPSS and PLS SMART software, which were performed in two parts: descriptive statistics and analytical or inferential statistics. A novel research model is presented to examine the impact of factors such as innovation management, social, cultural, human and organizational capital, crisis strategies, government actions in crisis situations, and marketing strategies in crisis situations, as well as, recognition and application of marketing advantages in crisis situations, which offers a re-analysis of innovation capacity. According to the results, among the variables played a significant role on the level of innovation capacity in epidemic conditions, innovation management (p> 0.000; β = 0.593), and recognition and application of marketing advantages (p> 0.049; β = 0.209) were the most significant, independent variables affecting the innovation capacity, which explained its variations.
许多国家在全球范围内遭遇了冠状病毒大流行危机。通过伊朗爆发的这种疾病，已经实施了预防计划以打破疾病感染链。这些在经济部门的措施影响了供应、生产和需求，并在一定程度上导致了一些企业和职业的局部或完全关闭。在这种情况下，似乎采用一种创新的“创新能力”基础设施措施，并在这场危机中转向创新，可以成为一种缓和和优化局势的策略。本研究试图在 COVID-19 大流行危机背景下设计渔业企业创新能力模型的概念。在收集数据后，使用 SPSS 和 PLS SMART 软件对其进行了分析，分为两部分：描述性统计和分析或推断统计。提出了一个新的研究模型，以检验创新管理、社会、文化、人力和组织资本、危机策略、危机情况下的政府行动以及危机情况下的营销策略等因素的影响，以及在危机情况下识别和应用营销优势，从而对创新能力进行重新分析。结果表明，在对疫情条件下创新能力有显著影响的变量中，创新管理（p＞0.000；β=0.593）和识别和应用营销优势（p＞0.049；β=0.209）是影响创新能力的最重要的独立变量，解释了其变化。
