Department of Behavioral and Community Health Sciences, School of Public Health, University of Pittsburgh, Pittsburgh, Pennsylvania, USA.
Center for Social Dynamics and Community Health, School of Public Health, University of Pittsburgh, Pittsburgh, Pennsylvania, USA.
J Health Commun. 2022 Jun 3;27(6):382-393. doi: 10.1080/10810730.2022.2111620. Epub 2022 Aug 31.
The average United States (U.S.) adult spends approximately one hour interacting directly with a healthcare professional but 2,000 hours watching primetime television annually. Thus, television storylines may be a powerful vehicle for promoting awareness about Alzheimer's disease and caregiving, which affect an estimated 9 million U.S. adults. We used a mixed-methods approach consisting of an online survey of U.S. adult viewers (n = 720) and 4 focus groups (n = 12) with a subset of survey respondents to systematically assess viewer perceptions of an Alzheimer's disease and caregiving storyline from the television show and the storyline's influence on viewer behavioral intent toward planning for aging. Triangulation of survey and focus group results suggests the storyline may motivate viewers to discuss plans for aging with their family because of a reduction in stigma and seeing on-screen family tensions related to senior care. Results suggest investments in collaborative partnerships between public health and the entertainment industry may be a valuable way to positively impact those affected by Alzheimer's disease and caregiving. Clips from this storyline could also be used as part of health communication campaigns to encourage advanced care planning discussions.
美国成年人平均每天与医疗保健专业人员直接交流约 1 小时，但每年观看黄金时段电视节目的时间约为 2000 小时。因此，电视剧情可能是提高人们对影响约 900 万美国成年人的阿尔茨海默病和护理意识的有力工具。我们采用了一种混合方法，包括对美国成年观众（n=720）的在线调查和 4 个焦点小组（n=12），其中包括调查的一部分受访者，以系统地评估电视剧中阿尔茨海默病和护理故事情节的观众看法，以及该故事情节对观众规划老龄化行为意图的影响。调查和焦点小组结果的三角分析表明，由于耻辱感的减少，以及看到与老年人护理相关的屏幕上家庭紧张关系，故事情节可能会促使观众与家人讨论老龄化计划。结果表明，在公共卫生和娱乐业之间建立合作伙伴关系的投资可能是一种有价值的方式，可以积极影响受阿尔茨海默病和护理影响的人群。可以使用该故事情节的剪辑作为健康传播运动的一部分，以鼓励进行高级护理计划讨论。
