Locating vernacular creativity outside the 'urban cool' in Beijing: ephemeral water calligraphy.

How and where to be creative, and what creativity entails and affords has been subject to momentous change in recent decades in China. Since the early 2000s, the discourse of creativity has played a leading role in governmental policies that aim to boost economic development through a focus on the creative industries. First-tier Chinese cities have reinvented themselves as creative hotbeds with distinctive areas, often located at the fringes of the city, for creative production and practice (Ren and Meng [2012]. Artistic urbanization: creative industries and creative control in Beijing. International journal of urban and regional research, 36 (3), 504-521, Power, capital, and artistic freedom: contemporary Chinese art communities and the city. Cultural studies, 33 (4), 657-689). This article complicates this creative-city script, one that is deeply enmeshed in a global proliferation of the creativity discourse in tandem with Chinese state policies, by examining the practice of water calligraphy. This is an urban ephemeral creative practice that takes place in public parks in the centre of Beijing. Water calligraphy, done by the elderly in Beijing, challenges the idea of creativity as the domain of a young cool urban class, while its ephemerality contests ideas that urban creativity is necessarily forced into structures of commodification and governmentalization. Water calligraphers' adherence to the traditional discourse of calligraphy, despite several creative deviations, further challenges notions of creativity that identify it with novelty. Within the urban landscape, these senior citizens carve out a creative space for themselves outside designated art districts and creative industries clusters. In doing so, they disregard the imperative of the new that is conventionally believed to underpin 'real' creativity, and thus may help us to rethink the idea of creativity itself.