[2017 - 2020年改善食品成分计划前后电视上公布的食品质量]
[Quality of food products announced on television before and after the plan to improve their composition, 2017-2020].
作者信息
López Cantos Ana, Ordaz Elena, Moya-Geromini María Angeles, Royo-Bordonada Miguel Ángel
机构信息
Servicio de Medicina Preventiva y Salud Pública, Complejo Hospitalario Universitario de Albacete, Albacete, España.
Escuela Nacional de Salud Pública, Instituto de Salud Carlos III, Madrid, España.
出版信息
Gac Sanit. 2023;37:102249. doi: 10.1016/j.gaceta.2022.102249. Epub 2022 Sep 13.
OBJECTIVE
To compare the nutritional quality of the foods and beverages advertised on television in Spain, before and after the plan to improve their composition.
METHOD
DTT broadcasts of the more popular channels were recorded in children's hours. Every advertised products in commercial breaks were registered and their nutritional data collected. We compared the distribution of frequencies by food categories and their adherence to the nutritional standards of the World Health Organization in 2017 and 2020.
RESULTS
In 256h of broadcasting we identified 173 products (78 in 2017 and 95 in 2020). The most advertised products were chocolates (26.9% in 2017 and 22.1% in 2020). 76.3% of the products advertised were unhealthy (76.9% in 2017 vs. 75.8% in 2020; p=0.86).
CONCLUSIONS
The nutritional profile of the foods and drinks advertised on television, mostly unhealthy, did not change after the implementation of the plan to improve their composition. A regulation is needed to protect children from food advertising.
目的
比较西班牙电视上播放的食品和饮料在改善其成分的计划实施前后的营养质量。
方法
在儿童时段录制较受欢迎频道的数字地面电视广播。记录商业广告时段中宣传的每一种产品，并收集其营养数据。我们比较了2017年和2020年按食品类别划分的频率分布及其对世界卫生组织营养标准的遵守情况。
结果
在256小时的广播中，我们识别出173种产品（2017年78种，2020年95种）。宣传最多的产品是巧克力（2017年为26.9%，2020年为22.1%）。宣传的产品中有76.3%不健康（2017年为76.9%，2020年为75.8%；p = 0.86）。
结论
电视上宣传的食品和饮料的营养状况大多不健康，在实施改善其成分的计划后并未改变。需要制定法规来保护儿童免受食品广告的影响。
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