Fritz Christian, Ravin Emma De, Suresh Neeraj, Lowery Anne S, Rajasekaran Karthik
Department of Otorhinolaryngology - Head and Neck Surgery, University of Pennsylvania, Philadelphia, Pennsylvania.
Perelman School of Medicine, University of Pennsylvania, Philadelphia, Pennsylvania.
Facial Plast Surg. 2023 Apr;39(2):201-209. doi: 10.1055/a-1952-8569. Epub 2022 Sep 29.
Patients considering rhytidectomy often search for information online prior to in-office consultation. This study identifies the most searched queries regarding rhytidectomy and evaluates sources to which patients are directed. The search engine optimization tool Ahrefs was utilized to extract Google metadata on searches performed in the United States. Frequently asked questions were categorized by topic; websites were categorized by type. Journal of the American Medical Association (JAMA) benchmark criteria enabled information quality assessment. A total of 565 questions for three search phrases were extracted (265 "facelift," 265 "face lift," and 35 "rhytidectomy"). The majority of monthly searches in the facelift and face lift groups pertained to procedural cost, which was significantly higher than in the rhytidectomy group (52.9% and 50.7 vs. 0.0%, ANOVA <0.001). The mean JAMA score for private practice sources (1.2 ± 0.42) was significantly lower than that of academic pages of (2.3 ± 1.9, = 0.026) and commercial sources (3.0 ± 0.82, = 0.008). The most popular destinations for rhytidectomy were California and Mexico (630 and 440 searches/month). Online searches for facelifts often revolve around the topic of cost and frequently direct patients to websites that provide inadequate information on authorship, attribution, disclosure, and currency.
考虑行除皱术的患者在进行门诊咨询之前，通常会先在网上搜索信息。本研究确定了有关除皱术搜索最多的问题，并评估了患者被引导至的信息来源。利用搜索引擎优化工具Ahrefs提取了在美国进行的搜索的谷歌元数据。常见问题按主题分类；网站按类型分类。美国医学会杂志（JAMA）的基准标准用于信息质量评估。共提取了三个搜索短语的565个问题（265个“面部提升术”、265个“脸部提拉术”和35个“除皱术”）。面部提升术和脸部提拉术组的每月搜索中，大多数与手术费用有关，这显著高于除皱术组（分别为52.9%和50.7%，而除皱术组为0.0%，方差分析<0.001）。私人执业机构来源的平均JAMA评分（1.2±0.42）显著低于学术页面（2.3±1.9，P = 0.026）和商业来源（3.0±0.82，P = 0.008）。除皱术搜索最多前往的地区是加利福尼亚州和墨西哥（每月分别有630次和440次搜索）。在线搜索面部提升术通常围绕费用主题，并且经常将患者引导至在作者身份、归属、披露和时效性方面提供信息不足的网站。
