Department of Anesthesiology, Perioperative and Pain Medicine, Mount Sinai West and Mount Sinai Morningside Hospitals, New York, NY.
Pain Physician. 2022 Oct;25(7):E1021-E1025.
Approximately 70% of Americans use social media platforms, and use of specific platforms, such as Instagram, Twitter, Snapchat, and TikTok, is especially common among adults under 30. The presence of social media accounts among residency and fellowship programs in academic medicine has been used to connect with other specialties, highlight achievements and research, disseminate information to the general public, and as a recruiting tool for applicants.
The objective of this cross-sectional study was to evaluate the social media presence, specifically on Twitter and Instagram, of the Accreditation Council for Graduate Medical Education (ACGME)-accredited Pain Medicine fellowship programs. We hypothesized that programs with more fellows were more likely to have a social media presence, as well as more content pertaining to branding for recruitment purposes.
A cross-sectional study observing the social media presence of ACGME- accredited Pain Medicine fellowship programs.
Two independent reviewers conducted searches for corresponding official pain programs and departmental accounts on Twitter and Instagram over the period of July 1, 2020 to June 31, 2021. For all social media accounts identified, number of posts (total and within the study period), followers, and date of first post were recorded. Each post was categorized as medical education, branding, or social.
Of the 111 ACGME-accredited Pain Medicine fellowship programs, 4 (3.6%) had both Twitter and Instagram accounts,10 (9%) only Twitter, 7 (6.3%) only Instagram, and 90 (81.1%) had neither. A significant association between the number of fellows and the odds of having an Instagram, but not Twitter, fellowship account was found (odds ratio 1.38, 95% confidence interval [CI]: 1.02,1.88; P = 0.038). Also, a linear relationship existed between the number of followers and tweets (B coefficient 3.7, 95% CI: 3.6, 3.8; P < 0.001).
Limitations include that the data were collected during the COVID-19 pandemic, which may correlate to increased likelihood of social media usage. We were also limited by our ability to find all of the pain management fellowship program accounts on social media.
Less than 20% of the pain fellowship programs are currently utilizing Twitter and/or Instagram. When compared to primary anesthesiology residencies, social media presence among pain fellowships is much lower. By utilizing basic social media strategies, including image-based content posting, hashtags, and videos, programs can increase their engagement with the social media community, and increase their overall number of followers, thus expanding their potential reach to prospective applicants. Although social media can be an effective tool for branding purposes, it is vital to address the safe use of social media among all trainees.
大约 70%的美国人使用社交媒体平台，而特定平台（如 Instagram、Twitter、Snapchat 和 TikTok）的使用尤其在 30 岁以下的成年人中很常见。学术医学领域的住院医师和研究员课程中存在社交媒体账户，用于与其他专业联系、突出成就和研究、向公众传播信息以及作为申请人的招聘工具。
本横断面研究的目的是评估经研究生医学教育认证委员会 (ACGME) 认证的疼痛医学研究员课程的社交媒体存在情况，特别是在 Twitter 和 Instagram 上。我们假设拥有更多研究员的课程更有可能拥有社交媒体存在，并且更有可能出于招聘目的进行品牌推广。
观察 ACGME 认证的疼痛医学研究员课程社交媒体存在情况的横断面研究。
两名独立审查员在 2020 年 7 月 1 日至 2021 年 6 月 31 日期间在 Twitter 和 Instagram 上搜索相应的官方疼痛项目和部门账户。对于所有识别出的社交媒体账户，记录了帖子总数（包括研究期间的帖子）、关注者数量和首次发布日期。每条帖子都分为医学教育、品牌推广或社交。
在 111 个经 ACGME 认证的疼痛医学研究员课程中，有 4 个（3.6%）同时拥有 Twitter 和 Instagram 账户，10 个（9%）只有 Twitter，7 个（6.3%）只有 Instagram，90 个（81.1%）两者都没有。发现研究员人数与拥有 Instagram 而不是 Twitter 研究员课程账户的几率之间存在显著关联（优势比 1.38，95%置信区间 [CI]：1.02，1.88；P = 0.038）。此外，还发现关注者数量与推文之间存在线性关系（B 系数 3.7，95%CI：3.6，3.8；P < 0.001）。
限制包括数据是在 COVID-19 大流行期间收集的，这可能与社交媒体使用的可能性增加有关。我们还受到在社交媒体上找到所有疼痛管理研究员课程账户的能力的限制。
目前不到 20%的疼痛研究员课程正在使用 Twitter 和/或 Instagram。与主要麻醉住院医师相比，疼痛研究员的社交媒体存在率要低得多。通过利用基本的社交媒体策略，包括基于图像的内容发布、标签和视频，课程可以提高与社交媒体社区的互动，并增加他们的总关注者数量，从而扩大他们对潜在申请人的潜在影响力。尽管社交媒体可以成为品牌推广的有效工具，但解决所有学员在社交媒体上的安全使用问题至关重要。
