Department of Obstetrics and Gynecology, University of Kansas, Kansas City, Kansas, United States of America.
Department of Obstetrics and Gynecology, University of Cincinnati, Cincinnati, Ohio, United States of America.
PLoS One. 2024 May 6;19(5):e0296930. doi: 10.1371/journal.pone.0296930. eCollection 2024.
During the COVID pandemic, residency program's social media presence increased to aid in residency recruitment by attempting to increase engagement and readily available information for applicants across specialties. However, little information exists on what characteristics and content on obstetrics and gynecology (OBGYN) residency program accounts attract more followers or engagement.
To identify social media trends in OBGYN residencies and determine which aspects of programs influence the number of followers and interaction with content posted.
We performed a retrospective review of ACGME accredited OBGYN programs and determined their presence on Instagram and X in the fall of 2021. Content from the thirty programs with the most followers was analyzed independently by two authors. Multivariate analysis and a linear mixed model were used to characterize and evaluate content on Instagram and X.
Most programs utilized Instagram (88.5%, N = 262/296) and were managed solely by residents (84.4%, N = 108/128). Number of followers on Instagram positively correlated with features such as program size, Instagram profile duration, and Doximity rankings (p < 0.0x01). Programs on X had more followers if their profile had a longer duration, followed more individuals, or were ranked higher on Doximity. The most posted Instagram content was biographical and social in nature. Instagram posts with the highest engagement were awards and/or the Match.
Understanding what social media content attracts more followers and increases engagement is crucial as it likely impacts OBGYN resident recruitment. Professional groups should establish guidelines for social media use in recruitment for the protection of both residents and applicants.
在 COVID 大流行期间，住院医师培训计划的社交媒体关注度增加，试图通过增加参与度和为各专业的申请人提供随时可用的信息来帮助住院医师招聘。然而，关于妇产科住院医师培训计划的哪些特征和内容可以吸引更多关注者或参与度，相关信息很少。
确定妇产科住院医师培训计划中的社交媒体趋势，并确定哪些方面的计划会影响关注者的数量和与发布内容的互动。
我们对 ACGME 认证的妇产科住院医师培训计划进行了回顾性研究，并确定了它们在 2021 年秋季在 Instagram 和 X 上的存在情况。由两名作者独立分析了拥有最多关注者的三十个计划的内容。使用多元分析和线性混合模型来描述和评估 Instagram 和 X 上的内容。
大多数计划都使用了 Instagram（88.5%，N = 262/296），并且由住院医师全权管理（84.4%，N = 108/128）。Instagram 上的关注者数量与计划规模、Instagram 个人资料持续时间和 Doximity 排名等特征呈正相关（p < 0.001）。如果 X 上的个人资料持续时间更长、关注更多人或在 Doximity 上排名更高，则该计划的关注者就会更多。发布最多的 Instagram 内容是传记和社交性质的。参与度最高的 Instagram 帖子是奖项和/或 Match。
了解哪些社交媒体内容吸引更多关注者并提高参与度至关重要，因为它可能会影响妇产科住院医师的招聘。专业组织应制定社交媒体使用指南，以保护住院医师和申请人。
