Abbasi Maria Shakoor, Lal Abhishek, Das Gotam, Salman Fatima, Akram Aisha, Ahmed Abdul Razzaq, Maqsood Afsheen, Ahmed Naseer
Department of Prosthodontics, Altamash Institute of Dental Medicine, Karachi 75500, Pakistan.
Department of Prosthodontics, College of Dentistry, King Khalid University, Abha 62529, Saudi Arabia.
Healthcare (Basel). 2022 Oct 17;10(10):2055. doi: 10.3390/healthcare10102055.
The objective of this study was to investigate general dentists' observations of various aesthetic dental procedures among social media users. A cross-sectional study was conducted at the Department of Prosthodontics, Altamash Institute of Dental Medicine, over a duration of six months. Data were collected using a well-structured questionnaire comprising 21 predefined responses. The questionnaire was uploaded and disseminated through Google Surveys by forwarding web page links through emails and WhatsApp. The data collected were analysed through Statistical Package for Social Sciences (SPSS-Version 25). The majority (90.7%) of the dental practitioners surveyed believed that there is an increase in the demand for aesthetic dental procedures and social media is a major contributor to it. Moreover, most of the 377 (81.8%) participants agreed that social media is a beneficial platform enabling them to educate, advertise, and communicate with patients. Concerning popular aesthetic procedures, teeth whitening (54.7%), Hollywood smile (17.1%), dental veneers (11.9%), and Invisalign (10.4%) were the most commonly demanded aesthetic procedures. The patients showed desire for these procedures because they were trending on social media platforms. Almost half of the general dental practitioners used social media to post their content related to aesthetic dentistry and to promote their work. They preferred using before and after pictures (48.6%) for advertising their content related to aesthetic dentistry. Within the limitations of the study, it is concluded that the demand for aesthetic dentistry is rapidly growing, and social media is the main driving force behind this revolution as the general population has direct access to the profiles of celebrities and influencers, who all appear to have 'the perfect smile'. This shift in people's self-image has created a surge in patients seeking cosmetic treatments.
本研究的目的是调查普通牙医对社交媒体用户中各种牙齿美容程序的观察情况。在阿尔塔马什牙科医学院口腔修复科进行了一项为期六个月的横断面研究。使用包含21个预定义答案的结构良好的问卷收集数据。问卷通过电子邮件和WhatsApp转发网页链接，在谷歌调查中上传并分发。收集到的数据通过社会科学统计软件包（SPSS 25版）进行分析。接受调查的大多数牙科从业者（90.7%）认为牙齿美容程序的需求在增加，社交媒体是其主要促成因素。此外，377名参与者中的大多数（81.8%）同意社交媒体是一个有益的平台，使他们能够对患者进行教育、做广告和沟通。关于热门的美容程序，牙齿美白（54.7%）、好莱坞式微笑（17.1%）、牙贴面（11.9%）和隐适美（10.4%）是最常被需求的美容程序。患者对这些程序有需求是因为它们在社交媒体平台上很流行。几乎一半的普通牙科从业者使用社交媒体发布与牙齿美容相关的内容并宣传他们的工作。他们在宣传与牙齿美容相关的内容时，更喜欢使用前后对比照片（48.6%）。在本研究的局限性范围内，可以得出结论，牙齿美容的需求正在迅速增长，社交媒体是这场变革背后的主要驱动力，因为普通大众可以直接访问名人和有影响力者的个人资料，而他们似乎都拥有“完美笑容”。人们自我形象的这种转变导致寻求美容治疗的患者激增。
