Department of Otolaryngology-Head and Neck Surgery, Vanderbilt University Medical Center, Nashville, TN, USA.
Center for Bone Biology, Vanderbilt University Medical Center, Nashville, TN, USA.
Ann Otol Rhinol Laryngol. 2023 Sep;132(9):1085-1089. doi: 10.1177/00034894221133746. Epub 2022 Nov 3.
Social media is an important tool for networking, recruitment, and promoting clinical practice. No study has specifically assessed which FPRS practitioners have professional social media accounts, how they utilize them, and what barriers or resources exist to their use.
This study aims to examine differences in social media use based on provider demographics and practice setting, and identify resources and barriers to professional social media use.
This cross-sectional analysis was an anonymous survey sent to AAFPRS members. Data collected included demographics, practice setting, resources, and barriers encountered to use of professional social media.
Most facial plastic surgeons (80%) use professional social media, notably Instagram and Facebook, and mostly post patient photos and stories (67.9%). Social media is more commonly utilized in private practice (56% vs 23%, = .0016), where there are less institutional barriers (10% vs 40%, = .02) and more resources available (82.5% vs 12.5%, = .01).
Social media is widely used in FPRS. Working in private practice is associated with increased availability of resources for support, and a reduction in institutional barriers to maintaining a social media presence. With this understanding, facial plastic surgeons can be better equipped for networking, marketing, and promoting the field of FPRS.
社交媒体是建立联系、招聘和推广临床实践的重要工具。目前尚无研究专门评估哪些面部整形修复外科学会（AAFPRS）的从业者拥有专业的社交媒体账户，以及他们如何使用这些账户，以及使用这些账户存在哪些障碍或资源。
本研究旨在根据提供者的人口统计学和实践环境来研究社交媒体使用方面的差异，并确定专业社交媒体使用的资源和障碍。
这是一项横断面分析，通过匿名调查的方式向 AAFPRS 成员发送问卷。收集的数据包括人口统计学、实践环境、资源以及使用专业社交媒体时遇到的障碍。
大多数面部整形医生（80%）使用专业社交媒体，尤其是 Instagram 和 Facebook，并主要发布患者照片和故事（67.9%）。社交媒体在私人诊所中更常用（56%比 23%，= 0.0016），那里的机构障碍较少（10%比 40%，= 0.02），资源更多（82.5%比 12.5%，= 0.01）。
社交媒体在 FPRS 中得到了广泛的应用。在私人诊所工作与获得更多支持资源相关，并且与维护社交媒体形象相关的机构障碍减少。有了这些认识，面部整形医生就可以更好地进行网络联系、市场营销和推广 FPRS 领域。
