Lin Yi, Li Jiechun, Xiang Ling
School of Public Administration, Jilin University, Changchun, Jilin, Zhuhai, China.
School of Marxism, Zhuhai City Polytechnic, Guangdong, China.
Front Psychol. 2022 Oct 20;13:973160. doi: 10.3389/fpsyg.2022.973160. eCollection 2022.
In recent years government publicity was extensively used to convey environmental issues; therefore, it is important to explore the role of green government publicity influencing people's pro-environmental behaviors (PEBs). This study is to uncover the impact of China's green government publicity on people's willingness to use green packaging. This research collected data from Guangzhou of China, we used convenient sampling and online questionnaire survey to gather data, and there were 584 effective samples. Using the statistical software Amos17.0, the results reveal that green government publicity has a significant effect on environmental concerns and moral obligation. Environmental concerns and moral obligation both have positive effects on PEBs. In addition, Environmental concerns and moral obligation all have mediating effects in the relationship between green government publicity and people's PEBs.
近年来，政府宣传被广泛用于传达环境问题；因此，探索绿色政府宣传对人们环保行为（PEBs）的影响作用至关重要。本研究旨在揭示中国绿色政府宣传对人们使用绿色包装意愿的影响。本研究从中国广州收集数据，采用便利抽样和在线问卷调查收集数据，共获得584个有效样本。使用统计软件Amos17.0分析，结果显示绿色政府宣传对环境关注度和道德义务有显著影响。环境关注度和道德义务均对环保行为有积极影响。此外，环境关注度和道德义务在绿色政府宣传与人们的环保行为之间的关系中均起中介作用。
