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影响大学生转向移动学习意愿的因素:推拉锚定理论视角

Factors affecting university students switching intention to mobile learning: a push-pull-mooring theory perspective.

作者信息

Lisana Lisana

机构信息

Surabaya, Indonesia Department of Informatics Engineering, University of Surabaya.

出版信息

Educ Inf Technol (Dordr). 2023;28(5):5341-5361. doi: 10.1007/s10639-022-11410-z. Epub 2022 Nov 4.


DOI:10.1007/s10639-022-11410-z
PMID:36373048
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC9638490/
Abstract

Adopting technology by its intended users is one of the most important contributors to that technology's success. Therefore, the success of mobile learning (ML) depends on the students' acceptance of the method. Regarding this point, this quantitative research aims to identify factors that affect switching intention to adopt ML among university students in Indonesia based on migration theory, Push-Pull-Mooring (PPM) framework. A theoretical model was developed to examine the determinants that affect students' decision to use ML platforms. This study used an online survey questionnaire to obtain 616 valid responses. A comprehensive analysis of the influence factors of users switching behavior, including the moderating factors, was conducted using Structural Equation Modeling (SEM) and Amos software. The results confirmed that the push factor (learning convenience), pull factors (learning autonomy and enjoyment), and mooring factor (student innovativeness) are perceived as significant factors for accepting ML. Concerning the moderating factor, this study also revealed the significance of moderating factor experience in two causal effects of enjoyment and student innovativeness on the students' intention to switch using ML. Furthermore, based on the findings, several recommendations were suggested for the university policy-makers to develop effective strategic plans to get a competitive advantage.

摘要

技术被其预期用户采用是该技术成功的最重要因素之一。因此,移动学习(ML)的成功取决于学生对该方法的接受程度。关于这一点,这项定量研究旨在基于迁移理论、推拉系泊(PPM)框架,确定影响印度尼西亚大学生采用移动学习转换意愿的因素。开发了一个理论模型来检验影响学生使用移动学习平台决策的决定因素。本研究使用在线调查问卷获得了616份有效回复。使用结构方程模型(SEM)和Amos软件对用户转换行为的影响因素进行了全面分析,包括调节因素。结果证实,推动因素(学习便利性)、拉动因素(学习自主性和乐趣)和系泊因素(学生创新性)被视为接受移动学习的重要因素。关于调节因素,本研究还揭示了调节因素体验在乐趣和学生创新性对学生使用移动学习转换意愿的两个因果效应中的重要性。此外,基于研究结果,为大学政策制定者提出了一些建议,以制定有效的战略计划以获得竞争优势。

相似文献

[1]
Factors affecting university students switching intention to mobile learning: a push-pull-mooring theory perspective.

Educ Inf Technol (Dordr). 2023

[2]
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引用本文的文献

[1]
Factors influencing customers' switching intentions to new energy vehicles based on the push-pull mooring model using SEM-ANN approach in Shanxi, China.

Sci Rep. 2025-7-25

[2]
Multilevel factors influencing eHealth adoption among older adults during the pandemic.

Front Public Health. 2025-4-28

[3]
Determinants affecting the medical students adoption of mobile learning: extended UTAUT.

BMC Med Educ. 2024-10-16

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