Li Yong, Wang Bairong
School of Marxism, Shanghai Maritime University, Shanghai, China.
School of Economics and Management, Shanghai Maritime University, Shanghai, China.
Front Psychol. 2022 Nov 3;13:972748. doi: 10.3389/fpsyg.2022.972748. eCollection 2022.
To achieve satisfying effects of plastic ban policies, it is important to promote people's intention to use green bags. Many studies have examined the antecedents of reducing plastic bag usage, but research regarding the influential factors of reusable bag usage is limited. Based on a survey of 532 respondents in China, a multiple linear regression model is constructed in this study to examine the determinants of individuals' intention to carry reusable bags for shopping. Results show that plastic ban awareness, social responsibility, environmental motivation, and economic motivation significantly and positively affect consumers' intention to use reusable bags for shopping. Of the two motivation factors, environmental motivation has a greater impact. More importantly, economic motivation positively moderates the relationship between environmental motivation and the intention to use reusable bags. This finding suggests a motivation "crowding-in" effect in predicting consumers' intention to carry reusable bags for shopping. Results of this study also indicate that female, older, and richer people are more inclined to carry reusable bags for shopping. Implications for plastic crisis management are discussed.
为实现限塑政策的理想效果，提高人们使用环保袋的意愿至关重要。许多研究探讨了减少塑料袋使用的影响因素，但关于可重复使用袋子使用的影响因素的研究却很有限。基于对中国532名受访者的调查，本研究构建了多元线性回归模型，以检验个人购物时携带可重复使用袋子意愿的决定因素。结果表明，限塑意识、社会责任、环境动机和经济动机对消费者购物时使用可重复使用袋子的意愿有显著的正向影响。在这两个动机因素中，环境动机的影响更大。更重要的是，经济动机正向调节环境动机与使用可重复使用袋子意愿之间的关系。这一发现表明，在预测消费者购物时携带可重复使用袋子的意愿方面存在动机“挤入”效应。本研究结果还表明，女性、年长者和较富裕的人更倾向于购物时携带可重复使用袋子。文中讨论了对塑料危机管理的启示。
