RECSM, Universitat Pompeu Fabra, Barcelona, Spain.
PLoS One. 2022 Dec 1;17(12):e0278416. doi: 10.1371/journal.pone.0278416. eCollection 2022.
Among the new research possibilities offered by smartphones, collecting geolocation data (e.g., GPS coordinates) holds a prominent position, allowing the investigation of individuals' mobility with greater precision and less effort than conventional data collection methods. However, geolocation data are still affected by errors (e.g., inaccurate recorded locations) and limitations (e.g., inability to record the purpose of a trip). Sending a survey right in the moment an event of interest is detected using geolocation data can add the missing information, while reducing memory errors that typically affect conventional surveys (sent some days/weeks after). However, the possibilities offered by both geolocation data and in-the-moment surveys triggered by geolocation data are limited by individuals' willingness to participate. This paper assesses such willingness using a conjoint experiment carried out on a sample of 1,016 members of an opt-in online panel in Spain. The effects on such willingness to accept the conditions offered to participants and their personal characteristics are also studied. The results show that asking panelists to participate in in-the-moment surveys does not negatively affect willingness compared to only sharing geolocation data. However, the conditions offered to panelists for their participation (mainly project duration and incentives) have a strong influence on their willingness. Furthermore, panelists less concerned with privacy and safety, and more experienced in sharing social media content, installing apps and using Google Maps, are more willing to participate. Finally, answers to open questions reveal that the main reason for participating is getting the incentive, while not participating is primarily related to privacy issues.
在智能手机提供的新研究可能性中，收集地理位置数据（例如 GPS 坐标）占据重要地位，它可以比传统的数据收集方法更精确、更省力地研究个体的流动性。然而，地理位置数据仍然受到误差（例如，记录位置不准确）和限制（例如，无法记录旅行目的）的影响。使用地理位置数据在检测到感兴趣的事件时立即发送调查，可以添加缺失的信息，同时减少传统调查中通常会出现的记忆错误（在几天后/几周后发送）。然而，地理位置数据和地理位置数据触发的即时调查所提供的可能性受到个人参与意愿的限制。本文使用在西班牙一个选择加入的在线小组 1016 名成员的样本进行的联合实验来评估这种意愿。还研究了对参与者提供的条件的接受意愿及其个人特征的影响。结果表明，与仅共享地理位置数据相比，要求小组参与者参与即时调查不会对其参与意愿产生负面影响。然而，为参与者提供的参与条件（主要是项目持续时间和激励措施）对其意愿有很大影响。此外，对隐私和安全不太关注、在分享社交媒体内容、安装应用程序和使用谷歌地图方面经验更丰富的小组参与者更愿意参与。最后，开放问题的答案表明，参与的主要原因是获得激励，而不参与主要与隐私问题有关。
