Liu Rong, Yang Jiawei, Yao Junwen
School of Economics and Management, Nanchang University, Nanchang, China.
Front Psychol. 2022 Nov 15;13:1041527. doi: 10.3389/fpsyg.2022.1041527. eCollection 2022.
People are increasingly using smartwatches in their daily lives. Scholars have focused on the drivers of the initial and continued use of smartwatches, while few studies have dealt with the outcomes of smartwatch use. Therefore, this study explores the impact of smartwatch use on user experience (self-expansion and self-extension) and user reciprocity (user loyalty and user influence) based on service-dominant logic. Data were collected through a questionnaire survey of 343 smartwatch users in China. Structural equation modeling and the bootstrapping method were applied to test the theoretical hypotheses. The results show that smartwatch use positively affects self-expansion and self-extension, both self-expansion and self-extension positively affect user loyalty and user influence, and smartwatch use affects user loyalty and user influence through self-expansion and self-extension. This research deepens our understanding of the outcomes of smartwatch use, and provides insights for smartwatch manufacturers to create more value from user reciprocity.
人们在日常生活中越来越多地使用智能手表。学者们关注智能手表初次使用和持续使用的驱动因素，而很少有研究涉及智能手表使用的结果。因此，本研究基于服务主导逻辑，探讨智能手表使用对用户体验（自我拓展和自我延伸）以及用户互惠（用户忠诚度和用户影响力）的影响。通过对343名中国智能手表用户进行问卷调查收集数据。应用结构方程模型和自抽样法来检验理论假设。结果表明，智能手表的使用对自我拓展和自我延伸有积极影响，自我拓展和自我延伸都对用户忠诚度和用户影响力有积极影响，并且智能手表的使用通过自我拓展和自我延伸影响用户忠诚度和用户影响力。本研究加深了我们对智能手表使用结果的理解，并为智能手表制造商从用户互惠中创造更多价值提供了见解。
