Institute of Psychology and Behavior, Henan University, Kaifeng, China.
School of Psychology, Faculty of Education, Henan University, Kaifeng, China.
Cyberpsychol Behav Soc Netw. 2023 Feb;26(2):114-120. doi: 10.1089/cyber.2021.0344. Epub 2022 Dec 2.
Online shopping addiction has surged among today's university students. Previous studies have focused on individual and network factors, whereas neglecting family-related roles. This study examined the relationship between subjective socioeconomic status (SSES) and university students' online shopping addiction (OSA) using the life course model of consumer behavior, and explored the chain-mediating role of vanity and materialism, and the moderating role of gender. We surveyed 635 students from two universities in Henan Province, China, using self-administered scales and questionnaires assessing subjective SES (SSES), OSA, materialism, and vanity. The results showed that SSES is negatively associated with OSA. Materialism played a mediating role, whereas vanity and vanity-materialism played a suppressing role between SSES and OSA. A direct relationship between SSES and OSA was found only in men, whereas the indirect path of SSES-vanity-materialism-OSA was found only in women. These results enable better recognition and understanding of the family's role, including family economic status, in university students' gender-specific OSA. They also advance the understanding of the transmission mechanism between family economic status and university students' OSA and promote better recognition and awareness of the family's role in university students' gender-specific OSA.
如今，大学生的网络购物成瘾现象愈发严重。过往研究多关注个体和网络因素，而忽视了家庭相关角色。本研究采用消费者行为的生活历程模型，检验了主观社会经济地位（SSES）与大学生网络购物成瘾（OSA）之间的关系，并探讨了虚荣心和物质主义的链式中介作用，以及性别调节作用。我们对来自中国河南省两所大学的 635 名学生进行了调查，使用自我管理量表和问卷调查评估主观 SES（SSES）、OSA、物质主义和虚荣心。结果表明，SSES 与 OSA 呈负相关。物质主义在 SSES 与 OSA 之间起着中介作用，而虚荣心和虚荣-物质主义起着抑制作用。仅在男性中发现 SSES 与 OSA 之间存在直接关系，而仅在女性中发现 SSES-虚荣-物质主义-OSA 之间存在间接关系。这些结果使我们能够更好地认识和理解家庭的作用，包括家庭经济地位，在大学生特定性别 OSA 中的作用。它们还增进了对家庭经济地位与大学生 OSA 之间传递机制的理解，并促进了对家庭在大学生特定性别 OSA 中作用的更好认识和意识。
