Faculty of Entrepreneurship, Business Engineering and Management, University Politehnica of Bucharest, RO-060042 Bucharest, Romania.
Academy of Romanian Scientists, RO-050044 Bucharest, Romania.
Int J Environ Res Public Health. 2022 Dec 9;19(24):16568. doi: 10.3390/ijerph192416568.
In the last few decades, humans have consumed more resources than in all of previous history. Hence, we are living in times in which the topic of environmental protection is a global concern. The paper aims to conduct a systematic literature review on consumer behavior, as well as identifying the main factors that interfere with consumer behavior toward green products. A total of 37 studies were found and systematized using inclusion and exclusion criteria. The papers were selected only if they featured research on consumer perceptions of green products. Using this search strategy, a literature analysis was performed based on papers extracted from Web of Science, Emerald Insights, Springer Link, and Science Direct. As a result, various factors that influence consumer behavior toward green products were identified, such as social norms, natural environmental orientation, the company's perceived green image, green product characteristics, perceived risks and inconvenience of buying green products, perceived benefits of buying green products, institutional trust, sociodemographic characteristics, and consumer confidence. Even though completing a systematic literature review is not something new in academic research, the novelty of this paper is found in its theme: consumer behavior toward green products. Although the analyzed articles highlight quite varied reasons, the articles emphasize that the green products should take into account the needs, expectations, and perceptions of customers.
在过去的几十年里，人类消耗的资源比以往任何历史时期都多。因此，我们生活在一个环境保护成为全球关注焦点的时代。本文旨在对消费者行为进行系统的文献综述，并确定影响消费者绿色产品行为的主要因素。通过使用纳入和排除标准，共发现 37 项研究并对其进行了系统分析。只有研究消费者对绿色产品的认知的论文才会被选中。使用这种搜索策略，根据从 Web of Science、Emerald Insights、Springer Link 和 Science Direct 中提取的论文进行了文献分析。结果，确定了影响消费者绿色产品行为的各种因素，例如社会规范、自然环境取向、公司感知的绿色形象、绿色产品特征、购买绿色产品的感知风险和不便、购买绿色产品的感知益处、机构信任、社会人口特征和消费者信心。尽管在学术研究中完成系统的文献综述并不是什么新鲜事，但本文的新颖之处在于其主题：消费者对绿色产品的行为。尽管分析的文章强调了相当多样化的原因，但文章强调绿色产品应该考虑到客户的需求、期望和认知。
