《财富》世界500强公司对新冠疫情的企业应对措施
Corporate responses to the COVID-19 pandemic by Fortune 500 companies.
作者信息
Parmelee Sheri Dean, Greer Clark F
机构信息
Department of Strategic and Personal Communication, Liberty University, 1971 University Blvd, Lynchburg, VA 24515, United States.
Liberty University, United States.
出版信息
Public Relat Rev. 2023 Mar;49(1):102285. doi: 10.1016/j.pubrev.2022.102285. Epub 2022 Dec 27.
COVID-19 created a challenging environment both for businesses and individuals. Effects of the pandemic on companies had the potential to create negative public relations as entities attempted to deal with the worldwide crisis and to communicate their situation. Many companies were quick to provide information to customers and employees early in the pandemic about how they were responding to the crisis, while other companies provided limited immediate response to COVID-19. An examination of the top 300 companies listed in the 2020 Fortune 500 found that 186 of those companies communicated their status and plans in press releases posted from January 2020 through May 2020 regarding the COVID-19 pandemic. This study, based on Situational Crisis Communication Theory, qualitatively analyzed the releases via constant comparative method. The analysis resulted in four primary categories that dominated company releases: (1) In This Together, (2) Perseverance Through Strength, (3) We are Here for You, and (4) Fighting for the Team.
新冠疫情给企业和个人都带来了充满挑战的环境。疫情对公司的影响有可能在各实体试图应对全球危机并传达自身情况时造成负面的公共关系。许多公司在疫情初期就迅速向客户和员工提供有关其应对危机方式的信息，而其他公司对新冠疫情的即时回应则很有限。对2020年《财富》世界500强排名前300的公司进行调查发现，其中186家公司在2020年1月至2020年5月发布的新闻稿中就新冠疫情通报了自身状况和计划。本研究基于情境危机沟通理论，通过持续比较法对这些新闻稿进行了定性分析。分析得出了公司新闻稿中占主导地位的四个主要类别：（1）同舟共济，（2）以实力坚守，（3）我们与您同在，（4）为团队而战。
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