Nariswari Rinda, Prakoso Teddy Satrio, Hafiz Naufal, Pudjihastuti Herena
Statistics Department, School of Computer Science, Bina Nusantara University Jakarta 11480, Indonesia.
Procedia Comput Sci. 2023;216:524-530. doi: 10.1016/j.procs.2022.12.165. Epub 2023 Jan 10.
COVID-19 pandemic affected many aspects in global life, the one of aspect is e-commerce. The COVID-19 pandemic changes the general society into having a more consumptive behavior. This research is conducted to identify whether there is a difference in mean/average sales between the period before the COVID-19 pandemic and during the COVID-19 pandemic. This paper used T-Test Paired Samples to analyze the difference of behavior's customer of some e-commerce in Indonesia. Biplot analysis is also used to give visualization of the behavior's change caused by the COVID-19 pandemic. Six variables are used in this paper and purposive sampling is selected to get a sample size. We use 63 respondents are eligible to fulfill the questionnaire. The T-Test paired samples resulted that there is a difference in mean sales for the service or online products, food and beverages, electronics, and cosmetics and skincare. Those aspects are evidence that COVID-19 pandemic could change the customer behavior in E-Commerce. We also illustrate the change of customer behavior through biplot.
新冠疫情影响了全球生活的许多方面，电子商务就是其中之一。新冠疫情使普通社会的消费行为变得更加突出。本研究旨在确定新冠疫情之前和期间的平均销售额是否存在差异。本文使用配对样本t检验来分析印度尼西亚一些电子商务客户行为的差异。双标图分析也用于直观展示新冠疫情导致的行为变化。本文使用了六个变量，并采用目的抽样来确定样本量。我们选取了63名符合条件的受访者来填写问卷。配对样本t检验结果表明，服务或在线产品、食品饮料、电子产品以及化妆品和护肤品的平均销售额存在差异。这些方面证明新冠疫情可能会改变电子商务中的客户行为。我们还通过双标图展示了客户行为的变化。
