Sewpersadh Navitha Singh
College of Accounting, University of Cape Town (UCT), 4th Floor, Leslie Commerce, Rondebosch, Cape Town, 7701 South Africa.
J Innov Entrep. 2023;12(1):2. doi: 10.1186/s13731-022-00252-1. Epub 2023 Jan 16.
The coronavirus pandemic illustrated how rapidly the global environment could be disrupted on many levels but also drive an acceleration in others. Business leaders are grappling with dysfunctional business models that are ill-equipped to manage the disruptive environment of growing artificial intelligence. Hence, this study examined the discontinuous shift in the scope and culture of business models by exploring interdisciplinary streams of literature. An integrative review methodology was used in this study to develop theoretical constructs relating to business model innovation in the services sector. Key propositions were an innovation continuum, a responsive business innovation model and value architecture, which inculcates a sustainable value creation proposition and market advantage. Businesses must continuously evolve on the high end of the innovation continuum to reduce the risk of innovation apathy and strategic myopia. A key contribution of this study was the interdependencies in value networks that allow for collaborative working and co-creation of resources, such as crowdsourcing, crowdworking and social media platforms. This study also showed the growing importance of a centre of excellence to function at the forefront of disruptive technologies. A key finding was the need for governance structures to recognise and manage the trade-offs between value drivers, which sometimes may conflict with societal benefits. The integrative review revealed that customer relationship management, global business services and artificial intelligence had not been unified in the extant literature, which makes this paper novel in its contribution to businesses struggling with or opposed to the digital revolution.
新冠疫情表明，全球环境在许多层面可能迅速遭到破坏，但在其他层面也会加速发展。企业领导者正在应对功能失调的商业模式，这些模式难以应对日益增长的人工智能所带来的颠覆性环境。因此，本研究通过探索跨学科文献流，考察了商业模式在范围和文化方面的非连续转变。本研究采用综合综述方法，以构建与服务业商业模式创新相关的理论结构。关键命题包括创新连续体、响应式商业创新模式和价值架构，其中价值架构包含可持续价值创造命题和市场优势。企业必须在创新连续体的高端不断发展，以降低创新冷漠和战略短视的风险。本研究的一个关键贡献是价值网络中的相互依存关系，这种关系允许开展协作并共同创造资源，如众包、众包工作和社交媒体平台。本研究还表明，卓越中心在颠覆性技术前沿发挥作用的重要性日益凸显。一个关键发现是，治理结构需要认识并管理价值驱动因素之间的权衡，这些因素有时可能与社会效益相冲突。综合综述显示，客户关系管理、全球商业服务和人工智能在现有文献中尚未统一，这使得本文对于在数字革命中挣扎或反对数字革命的企业具有新颖的贡献。
