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新冠疫情风险认知对中国消费者环保行为的影响：基于情感事件理论的视角

The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory.

作者信息

Zhou Shuai

机构信息

School of Economics and Management, Zhoukou Normal University, Zhoukou, Henan, China.

Asia-Europe Institute, University of Malaya, Kuala Lumpur, Malaysia.

出版信息

Front Psychol. 2023 Jan 4;13:1093999. doi: 10.3389/fpsyg.2022.1093999. eCollection 2022.

DOI:10.3389/fpsyg.2022.1093999
PMID:36687983
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC9845731/
Abstract

INTRODUCTION

COVID-19 has altered human cognition and changed the cultural values of society. However, there has not been much debate among scholars about whether these above changes have led to an increase in pro-environmental behavior (PEB) of Chinese consumers.

METHODS

A comprehensive model was developed based on affective event theory. An online questionnaire was distributed, and 501 usable questionnaires were collected. In addition, two complementary approaches were employed: partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA).

RESULTS

The PLS-SEM results showed that COVID-19 risk perception, nostalgia, the awe of nature, and attitude were found to have a positive effect on PEB; and the moderating effect of power distance belief (PD) between nostalgia (NO), attitude (AT) and PEB was confirmed. According to the NCA results, AT and NO are necessary conditions for the PEB of consumers.

DISCUSSION

This study provides deeper insight into the understanding of consumers' pro-environmental behavior in the context of COVID-19 through the combined use of PLS-SEM and NCA.

摘要

引言

新冠疫情改变了人类认知，也改变了社会的文化价值观。然而，学者们对于上述变化是否导致中国消费者的环保行为增加，并没有太多的讨论。

方法

基于情感事件理论构建了一个综合模型。通过在线问卷进行发放，共收集到501份有效问卷。此外，还采用了两种互补方法：偏最小二乘结构方程模型（PLS-SEM）和必要条件分析（NCA）。

结果

PLS-SEM结果显示，新冠疫情风险认知、怀旧情绪、对自然的敬畏以及态度对环保行为有积极影响；证实了权力距离信念（PD）在怀旧情绪（NO）、态度（AT）与环保行为之间的调节作用。根据NCA结果，态度和怀旧情绪是消费者环保行为的必要条件。

讨论

本研究通过结合使用PLS-SEM和NCA，为在新冠疫情背景下理解消费者的环保行为提供了更深入的见解。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/e413b042f464/fpsyg-13-1093999-g007.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/cdf714ed9da8/fpsyg-13-1093999-g001.jpg
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https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/e06b22eee51e/fpsyg-13-1093999-g005.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/ca06eb0029c3/fpsyg-13-1093999-g006.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/e413b042f464/fpsyg-13-1093999-g007.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/cdf714ed9da8/fpsyg-13-1093999-g001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/553d63675fb7/fpsyg-13-1093999-g002.jpg
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https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/7deabe7c70e9/fpsyg-13-1093999-g004.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/e06b22eee51e/fpsyg-13-1093999-g005.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/ca06eb0029c3/fpsyg-13-1093999-g006.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d46a/9845731/e413b042f464/fpsyg-13-1093999-g007.jpg

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