From the Division of Plastic Surgery, Beth Israel Deaconess Medical Center, Harvard Medical School.
Plast Reconstr Surg. 2023 Jun 1;151(6):1043e-1050e. doi: 10.1097/PRS.0000000000010121. Epub 2022 Dec 26.
TikTok is a short-form video social media platform created in 2016 that has rapidly grown in popularity. The aim of this study was to examine trending plastic surgery videos on TikTok and to understand the dynamics of the #PlasticSurgery conversation on this relatively new social media platform.
A prospective analysis of TikTok videos identified by directly querying the platform using #PlasticSurgery was performed during November of 2020. Top trending videos at time of data collection, defined as having more than 100,000 likes, were included. Videos were analyzed for user credentials, video engagement (number of views, likes, shares, and comments), associated hashtags, and video purpose and content.
The top 376 trending videos were viewed a total of 1,680,910,700 times at time of analysis. Videos made by board-certified plastic surgeons were, on average, more popular than videos made by non-plastic surgeons [490.4 versus 378.6 million likes ( P = 0.006); 5.1 versus 3.8 billion views ( P = 0.046)]. The most popular procedures featured were augmentation mammaplasty (531,143,800 views; 42,825,400 likes), followed by body contouring procedures such as liposuction and abdominoplasty (276,810,500 views; 22,362,000 likes) and rhinoplasty (243,724,100 views; 27,588,200 likes). Educational videos on average had significantly higher levels of engagement than entertainment-focused videos [549,336 versus 340,163 likes ( P = 0.002); 6.3 versus 2.9 million views ( P < 0.001)].
Videos about plastic surgery, particularly educational videos by board-certified plastic surgeons, perform exceptionally well on the TikTok platform. TikTok presents an opportunity for plastic surgeons to educate patients about plastic surgery procedures and to present themselves as board-certified plastic surgeons.
TikTok 是一个 2016 年创建的短视频社交媒体平台，其用户群体迅速增长。本研究旨在研究 TikTok 上的热门整容手术视频，并了解这个相对较新的社交媒体平台上的“整容手术”话题动态。
我们通过直接在平台上查询#PlasticSurgery 标签，对 2020 年 11 月的 TikTok 视频进行了前瞻性分析。选择在数据采集时点赞数超过 10 万的热门视频纳入研究。我们分析了视频的发布者信息、视频互动（浏览量、点赞量、分享量和评论量）、相关话题标签以及视频目的和内容。
在分析时，这 376 个热门视频的总浏览量达到 168.09 亿次。与非整形外科医生发布的视频相比，由 board-certified plastic surgeons 发布的视频平均更受欢迎[49043 万点赞（P = 0.006）；51 亿浏览量（P = 0.046）]。最受欢迎的手术包括隆胸术（53114.38 万次浏览量；4282.54 万点赞），紧随其后的是吸脂和腹部整形等身体塑形手术（27681.05 万次浏览量；2236.2 万点赞）和隆鼻术（24372.41 万次浏览量；2758.82 万点赞）。教育类视频的互动量明显高于以娱乐为导向的视频[54.93 万点赞比 34.016 万点赞（P = 0.002）；630 万浏览量比 290 万浏览量（P < 0.001）]。
TikTok 上关于整容手术的视频，特别是由 board-certified plastic surgeons 发布的教育类视频，表现非常出色。TikTok 为整形外科医生提供了一个向患者宣传整容手术程序并展示自己作为 board-certified plastic surgeons 的机会。
