Wang Yuan, Thier Kathryn, Lee Saymin, Nan Xiaoli
Department of Communication, University of Maryland.
Health Commun. 2024 Mar;39(3):563-576. doi: 10.1080/10410236.2023.2175407. Epub 2023 Feb 14.
This meta-analysis investigated the persuasive effects of temporal framing in health messaging. Our analysis included 39 message pairs from 22 studies in 20 articles ( = 4,998) that examined the effects of temporal framing (i.e. present-oriented messages vs. future-oriented messages) on attitudes, intentions, and behaviors in health contexts. We found that present-oriented messages were significantly more persuasive than future-oriented messages in terms of intentions and integrated persuasive outcomes. Effects of temporal framing on attitudes and behaviors were not statistically significant. We tested six moderators of temporal framing effects (gain vs. loss framing, temporal framing operationalization, behavior type, timing of effect assessment, age, CFC levels) but none of them was statistically significant. Implications for future temporal framing research are discussed.
这项荟萃分析研究了健康信息中时间框架的说服效果。我们的分析纳入了来自20篇文章中22项研究的39对信息（n = 4,998），这些研究考察了时间框架（即面向当下的信息与面向未来的信息）对健康情境下态度、意图和行为的影响。我们发现，就意图和综合说服效果而言，面向当下的信息比面向未来的信息具有显著更强的说服力。时间框架对态度和行为的影响在统计学上不显著。我们测试了时间框架效应的六个调节因素（获益框架与损失框架、时间框架的操作化、行为类型、效果评估时间、年龄、认知需求水平），但它们均无统计学显著性。文中讨论了对未来时间框架研究的启示。
